Search Marketing Manager

Cambridge, MA
Marketing
Fulltime
Do you want to be part of Boston’s hottest up and coming startup? Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company. We’re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.

Founded in 2013, Insurify recently raised $23 million in venture capital funding from top investors including Viola Group, MTech Capital, Hearst Ventures, Nationwide Ventures and MassMutual Ventures.

Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.

ROLE DESCRIPTION

    • Start on the ground floor of Insurify’s marketing team and play a central role in shaping the team’s objectives, direction, and growth
    • Own existing paid search programs and expand keyword coverage on Google Ads
    • Expand into social + other digital marketing initiatives to help grow our customer acquisition
    • Work with cross-functional teams including engineering, marketing analytics, and product to optimize landing pages and campaign performance
    • Design experiments, analyze results, and identify growth opportunities across the marketing landscape

QUALIFICATIONS

    • Bachelor’s degree or equivalent
    • Three (3) years experience managing performance-based search engine marketing campaignsHighly analytical mindset for analysis and reporting
    • Results-oriented, creative, resourceful, detail-oriented, highly organized
    • Fun, ethical, and passionate team player

BENEFITS

    • Employee stock options
    • 401K plan
    • Great healthcare plan
    • Unlimited vacation and sick time
    • Free snacks and beverages every day in office
    • Team lunches and outings
    • Friendly office culture