Director/VP of Communications

Hoboken, NJ
Communications
Full-time
Basis is looking for a Director of Communications to spearhead our branding and public relations function.
Relevant experience in heading up communications +: Working w/ financial product or consumer tech products or payment productsManaging and growing a teamExperience dealing with international media and consumers

Responsibilities


    • 1) Build brand from the ground up -
    • Write copy, develop brand and product narrative that results in a clear and concise messaging program.
    • Develop brand scheme and collateral to bring brand story to life
    • Create consistent message architecture to tell and evolve the Basis story over time
    • 2) Incubate w/ founders -
    • Reconcile multiple viewpoints to hone vision and firm mission
    • Prepare and coach founders for all media appearances
    • Build public profiles through strategic and controlled engagements  
    • 3) Become brand advocate -
    • Press Management:Develop media relationships, educate press, analysts, and other influencers in the US and internationally
    • Engage in strategic, programmatic communication that brings company‚Äôs point of view to the crypto and wider consumer market
    • Generate awareness of Basis through ongoing creative media campaigns, thoughtful feature stories, and eventsAct as crisis manager to protect brand integrity and brand equity
    • Develop and implement crisis response capabilitiesEvaluate expanded PR efforts around critical issues as warranted
    • Agency Management: Develop strategic partnership w/ outside agency to scale campaigns and media events as needed