Onsite Copywriter (Beauty Brand)
Dania Beach, Florida
Marketing – Copy /
Full Time /
On-site
Who We Are:
Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Los Angeles, Dania Beach, and our two offices in Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.
We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange, Upness, and OFIR three leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.
Job Description:
The Brand Copywriter will be responsible for creating copy across multiple customer touchpoints.
Our ideal candidate will embody the following:
-Previous beauty industry copywriting experience
-Ability to build, develop, manage performance, and lead a team
-You have 5+ years’ experience in a fast-paced environment with a mastery of direct response fundamentals and principles.
-You write razor sharp copy that persuades people to take action!
-You are always eager to learn about consumer psychology & high-performing copywriting techniques.
-You are comfortable getting constructive feedback, honing your copy, and improving your marketing chops.
Qualifications
- Bachelor’s degree preferred, major in Journalism, English, Creative Writing, Screenwriting, Marketing, or Communication.
- 2+ years’ experience managing copy teams.
- 5+ years of professional, high-output direct response experience.
- In-house Brand copywriting, or experience as a freelance Brand/Direct Response copywriter preferred
- Solid grasp of the digital marketing/e-commerce space.
- Intensive research experience using online and print resources.
- Fast-paced, high-volume writing (over 1,000 words a day).
- Ability to handle multiple projects simultaneously.
Duties and Responsibilities
- Ideate, write, and produce high-converting short-form and long-form copy for brand/product stories to support marketing deliverables across digital channels; from website to emails and social media.
- Transform marketing strategy and business objectives into delightful, customer-first copy that brings our brand story to life.
- Collaborate with marketing strategy, SEO experts and designers to develop concepts and assets that engage customers.
- Work closely with creative leadership to translate high-level campaign direction, customer insights data, and current trends into compelling copy.
- Partner with other brand writers to maintain a consistent brand voice throughout all marketing.
- Brainstorm creative ideas based on current social trends and conceive of new ways to use these trends to tell the stories of our products.
- Write long form sales letters, lead captures, landing pages, upsell funnels and video ads for cold traffic.
- Write content and sales emails to increase lifetime value of new and existing customers.
- Edit and proofread existing and incoming assets from colleagues.
- Work with Media Buyers and Video Editors to create content throughout the sales funnel as needed.
Benefits
- Medical, Dental, Vision, Life Insurance
- 401k plan
- Additional Opt-In Insurances
- Work/Life Balance
- Vacation + Sick Time Pay
Our Core Competencies
- Action – takes the organization to the next level
- Results – drives progress and excellence
- Intellect – applies knowledge and wisdom
- Adaptability – values change and complexity
- Decisiveness – acts swiftly, with purpose and integrity
- Motivation – promotes inclusion and accountability
#IBCORP2024
