Senior Consultant, Analytics

New York, NY /
INTERBRAND – Strategy & Analytics /
Full-time
Interbrand has been the world’s leading brand consultancy for over 40 years – having pioneered iconic work and forged many of the brand-building tools that are now commonplace. We know that in an age of abundant choice and speed of innovation, customers’ expectations are moving faster than businesses. While incremental change is still essential, it’s no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves iconic moves. In collaboration with many of the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them the confidence to make iconic moves that spark desire and create utility, driving extraordinary results.

SENIOR CONSULTANT, ANALYTICS:
Working with a cross-functional team, the Senior Consultant, Analytics will represent and deliver Interbrand’s[PL(1]  research and analytics offerings, creating high-impact content and enhancing our distinctive knowledge.  Specifically, we are seeking an individual with strong knowledge and passion for brand strategy and insight-driven research techniques, and the ability to utilize research inputs to tell a compelling story.



THE ROLE:

    • Combine analysis with strategic thinking and business requirements to create a cohesive story and actionable results for our clients
    • Design, develop and execute research approaches and programs to support branding initiatives, and to identify salient information and trends
    • Contribute directly to structure, content, and delivery of documents for internal or client use (thought leadership, repositioning, brand architecture, etc.)
    • Engage in value-added dialog on engagement topics
    • Communicate insights both visually and verbally
    • Interact and manage client expectations and issues in cooperation with other Interbrand team members
    • Coordinate with Client Management to ensure that timelines are met, and knowledge is successfully transferred across the client team

WHAT WE’RE LOOKING FOR:

    • Experience executing research and analytics projects including:
    • --  Vendor management including logistics for both quantitative and qualitative research projects
    • --  Writing quantitative questionnaires and qualitative discussion guides
    • --  Analysis of quantitative data; able to fully execute the compilation of results from raw data using Excel, into an accessible and understandable narrative
    • --  Interpretation of qualitative results (e.g. in-depth interviews, groups, and communities) into an accessible and understandable narrative
    • --  Summary report writing
    • Understanding of, and ability to apply, analytics techniques including segmentation, cluster analysis, and business case modeling; Monte Carlo simulation and regression a plus
    • Comfort with ambiguity and imperfect information
    • Working understanding of business processes and strategy
    • Strong client leadership skills – able to connect with clients and inspire their confidence and ongoing commitment
    • Passion around having a measurable impact on clients' business

REQUIREMENTS:

    • BA/BS degree; MBA or MS in Economics, Statistics or other analytically demanding major desirable; or comparable experience
    • Solid experience in marketing and/or customer research
    • Experience in leveraging data in creating narratives to tell compelling strategic stories
    • Extremely proficient in Excel
    • Proficiency in PowerPoint
    • Financial/spreadsheet modeling experience a plus
We are building a connected, collaborative and inclusive human culture. As part of that culture, Interbrand is committed to creating spaces for open communication, transparency, and equitable support for all levels of employees. Diversity, equity, and inclusion are driving forces in how we create and embrace community while allowing our employees to refine their craft and solve problems for the world’s best global brands. Interbrand has both local and global DEI Task Forces, in addition to access to the Omnicom People Engagement Network (OPEN), OPEN PrideOmniwomen, and are proud supporters of ADCOLOR