Describe a time you used data to diagnose a significant marketing or communications challenge (e.g., a campaign that was underperforming, a sudden drop in brand sentiment, or a new competitive threat). In your response (approx. 300-400 words), please walk us through your process: 1.) How did you first identify the problem, and what specific data or metrics alerted you to it? 2.) What steps did you take to analyze the situation and determine the root cause? 3.) What was the action plan you implemented as a result, and what was the outcome?