Product Marketing Lead

London /
Product – Product - Product /
Full-Time
About Intropic

We are a rapidly growing start-up, backed by leading venture capitalists. We love information because it helps people make better decisions and drives innovation. The information economy is just getting started and our suite of information and data processing software products are starting to help people unlock the true power of information. Our journey starts in finance and capital markets where information moves trillion dollar markets, but this is just the beginning.
 
Read a spotlight on Intropic here.

Join us to help the world unlock the true power of information.

Impact of Role 
Product Marketers focus on shaping the product’s perception and positioning in the market to enable an effective go to market strategy. You will be responsible for overseeing the creation and distribution of promotional campaigns for key products. You will have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features. 

For more clarity on the role we would encourage you to read more about product marketing here:
https://www.svpg.com/product-marketing-contribution/#:~:text=In%20enterprise%20companies%2C%20product%20marketers,shape%20company%20messaging%20and%20strategy

Responsibilities

    • Work with Product, Sales, Design and Content, to develop messaging that resonates with the target persona
    • Frame the go-to-market narrative and shape the category
    • Create key product-centric content
    • Translate technical details into benefits for the user
    • Segment customers and identify target personas
    • Understand relevant pipeline and funnel dynamics, particularly acquisition, engagement, conversion and retention
    • Conduct competitive analysis and understand what the competition is saying and how it shapes perceptions in the marketplace
    • Follow and analyze market trends to position products
    • Develop product marketing strategies that cover pricing, advertising and product launches
    • Craft compelling messages across marketing channels such as landing pages and ad campaigns
    • Test marketing product features, releases and ad copy
    • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements

    • 5+ years working in a Product Marketing role at a product-focused company
    • A passion and understanding of Financial MarketsTrack Record of developing successful Product Marketing Strategies
    • Deep customer curiosity and strong active listening skills
    • Analytically minded, comfortable with taking a quantitative / data-driven approach
    • Strong track record of devising and executing Product Marketing Strategies
    • Impeccable verbal and written communication skills
    • Broad marketing knowledge
    • Analytically minded, comfortable with taking a quantitative / data-driven approach
Benefits
Salary: £50,000-£80,000
- Unlimited learning budget towards OKRs + £1K learning budget
- Unlimited holiday
- Subsidised gym membership at GymBox
- State of the art tech - choice of laptop
- Employee pension contribution with a SIPP platform
- Equity options: so you feel ownership of your work and share in the success of the company