Industry Marketing Manager
Remote /
Marketing /
Full Time
/ Remote
InvestorFlow is the only company of its kind to deliver industry specialized CRM, built on Salesforce, and digital portals to help alternative asset firms find opportunities, create and manage relationships, and turn relationship insights into action with increased productivity and transparency.
We are looking for an Industry Marketing Manager who is comfortable speaking to the most sophisticated and accomplished individuals and firms in the economy, while reinforcing why we are a trusted partner to the top names in alternative assets. You will work directly with product management, sales leadership, and our executive team to position our platform, launch new features, and create narratives that we can all use to win over new customers.
You will:
- Help develop and execute product marketing strategies across private equity, venture capital, asset management, hedge funds, real estate, and more.
- Create product positioning and messaging that resonates with a sophisticated target audience and shows competitive differentiation
- Work with the Head of Content to ensure clear and consistent copy reflecting the unique positioning of InvestorFlow and its core values as they relate to customers
- Ensure products are launched successfully and meet customer needs, while making recommendations for improvement
- Stay up-to-date on industry trends and competitor activities
- Be treated like a founder. You will be expected to own your role, while being encouraged to redefine it as we continue to learn new customer use cases, and markets we can serve
Ideal qualifications:
- Bachelor's degree in marketing, business, or related field
- 2+ years of experience in product marketing or alternative assets. This role could also be a fit for someone with a strong financial services background who wants to pivot into the marketing function
- Ability to work cross functionally across sales, product, customer success, and more
- Strong communication and interpersonal skills
- Experience in product launch and go-to-market planning
- Knowledge of the industry and competitor landscape
- Strong project management skills
- Strong writing skills to craft marketing copy
- Experience in technology or SaaS, especially Salesforce
InvestorFlow is an investor and deal engagement platform that helps investment banks, alternative asset managers, fund administrators, and wealth managers create intelligent digital experiences and dramatically increase productivity and engagement. InvestorFlow is the only solution provider to integrate deal flow management, fundraising, reporting and investor services into one cloud-native platform. InvestorFlow serves over 175 clients including 25 of the top 50 alternative asset managers, with more than $3.5 trillion in assets, 750 funds and 90,000 LPs on its combined platform. InvestorFlow is a privately held company based in Menlo Park, California. To learn more, please visit www.investorflow.com
