Product Marketing Manager

New-York, NY, USA /
Marketing – Marketing Product /
Join iObeya and strengthen our team as we expand our presence in North America!
iObeya is an adventure that has been scaling for 10 years. Our secret: a startup mindset, 150 close-knit passionate individuals offering their best in a collaborative and fulfilling environment that stimulates innovation.

iObeya's Digital Visual Management solutions have already won over more than 400 large companies in all industries, and 500,000 daily users in more than 30 countries. Based on Lean and Agile practices, iObeya revolutionizes performance management by providing executives, managers and operators real-time visual dashboards for any department.
Today, our goal is to become the international leader in Digital Visual Management.

iObeya is expanding in the USA, and we have opened 2 offices located in Seattle and New-York City. We are looking to grow our local teams to achieve our goal to become the International leader in Digital Visual Management.We are seeking a Product Marketing Manager that will report to the CEO and will work closely with the marketing and product development teams, both in the US and in France.

As a Product Marketing Manager you will need to have a deep understanding of the customer and the market, to ensure that:
- Our products and features and benefits are appropriately positioned
- Our sales and marketing teams have all the necessary knowledge and materials to attract new customers
- The product will satisfy the target audience’s needs and overcome their pain points
- The product remains relevant as the market evolves

Missions :

    • Build and manage a team responsible for conducting marketing research, developing marketing messaging and associated content, and developing sales materials in line with our ABM strategy. 
    • Understand the market and market needs, with an emphasis on understanding the buyer of the company’s products and services. 
    • Create buyer personas that provide structure and insight for our target customers, their use cases and their industry
    • Develop positioning, messaging and competitive differentiation  that attracts and converts prospects and leads
    • Create sales enablement materials to ensure that Sales and Marketing teams are aligned and work efficiently to generate and close opportunities.
    • Provide competitive intelligence that gives our company a deep understanding of the market
    • Participate in go-to-market strategy and create launch plans that outline how the product should be promoted and sold

Required skills include :

    • A confirmed experience  in product marketing especially in the B2B environment
    • A good knowledge of Visual Management or a good understanding of Lean/Agile methodologies & practices is mandatory
    • Ideally, you  are recognized in the Lean area and you have a domain knowledge of business optimization and strategic enterprise transformations
    • You are an expert storyteller, wordsmith and strategist who can create messaging that captures c-level attention and prompts them to take actionPassion for new way of working/managing is a plus
    • Excellent teamwork, communication, organizational and project management skills
    • Willingness to be agile, a motivated self-starter, and a passion to constantly learn and improve
    • You are autonomous, conscientious, and a team player.
    • Fluent in French (optional)
    • A bachelor’s degree in marketing or related field

What do we offer ?

    • Company’s shares
    • 30 days of Paid time off
    • 401k, vision & dental insurance, Health insurance (100% of the premium is covered by iObeya)
    • Partial remote work is possible
    • Afterwork, internal company events & travel to France once a year to meet the French team
iObeya is an Equal Opportunity Employer committed to providing a safe and equitable working environment. Any offer of employment will be contingent on the successful completion of a background check. We value honesty, transparency, teamwork, and a philosophy that the whole is greater than the sum of its parts.  We focus on people, collaboration, and enthusiasm: all team members share in the success of the company regardless of their position or title. Join us!