Sales Lead Generation Specialist, New York

New York
Lab49 – Sales and Business Development /
Full-time /
We are seeking a highly motivated and results-driven individual to join Lab49 as a Sales Lead Generation Specialist who will be responsible for driving new business opportunities and generating demand for our services through strategic sales and marketing initiatives.


    • Develop demand generation strategies. Collaborate closely with the account management to create and implement effective campaigns that generate leads and drive sales. Leverage various channels to reach target audiences and raise awareness of our consulting services.
    • Lead generation and qualification – Identify potential clients and prospects through market research, industry events, online research and referrals.
    • Conduct targeted client research to understand client needs and pain points and maintain an up-to-date client including, market presence, capabilities and their organization.
    • Prospect nurturing and relationship building: Implement a lead nurturing strategy to engage with prospects and build lasting relationships.
    • Manage the proposal creation process, collaborating with a variety teams (UX, Strategy, Engineering) to interpret client requirements, develop a response, and distinguish Lab49 in the marketplace.
    • Understand Lab49 offerings, expertise, and abilities, enabling proper positioning in proposal documents.
    • Assemble business cases for the sales teams to support their proposals.
    • Present proposals to customers alongside members of the account team.
    • In coordination with the opportunity team, manage the estimation process to arrive at an appropriate and commercially viable estimate.
    • Ensure that all necessary opportunity data is maintained in Salesforce on a timely basis.
    • Collaborate with the account management team: Work closely with the account team to align on goas, strategies and tactics.
    • Build productive relationships within Lab49, fostering teamwork by keeping colleagues updated on activities.
    • Assist with the assembly of legal contracts for customer engagements.
    • Occasional travel may be required.

Required Skills and Experience

    • Bachelor’s Degree, ideally in Business Administration, Marketing or a related field.
    • 1-3 years’ experience working in a client/customer facing role or a consultative sales position.
    • Proven experience in demand generation, lead generation or sales in the fintech consulting industry
    • Strong documentation preparation skills (e.g., PowerPoint, Word, Excel, Figma.)
    • Strong knowledge of marketing automation tools, CRM systems and lead management platforms.
    • Previous experience of knowledge of Salesforce a plus.
    • Excellent interpersonal and customer interaction skills, including ability to network effectively and build confidence with potential clients.
    • Excellent communication skills – able to represent the team, project and firm in all manner of client situations.  Strong presentation skills to technical and business audiences, building on an ability to articulate and sell a vision. 
    • Strong analytical ability and data-driven mindset. Ability to work independently and collaboratively in a fast paced, dynamic environment.
    • Results-oriented with a track record of exceeding targets and driving revenue growth.
    • Available for occasional moderate travel.
The base salary range for this role is $100,000 - $120,000.
Placement within the range provided above is based on the individual’s relevant experience and skills for the role and level.

Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Salary range disclosure as required by S9427A when hiring in New York.

Lab49 is a specialist strategy, design, and technology consulting company dedicated to the financial services industry. We were founded in 2002 to fill a need in the Financial Technology marketplace for high-end execution and reliable delivery of technology projects.

Our consultants are experts in strategy, user experience, architecture, engineering, and delivery management. We combine knowledge of the latest trends in technology with deep domain expertise to deliver innovative solutions with accelerated time-to-market.

We have office hubs in Midtown Manhattan, Washington DC, London, Budapest, New Delhi and Sydney. 

Lab49/ION is committed to maintaining a supportive and inclusive environment for people with diverse backgrounds and experiences. We respect the varied identities, abilities, cultures, and traditions of the individuals who comprise our organization and recognize the value that different backgrounds and points of view bring to our business.
Lab49/ION adheres to an equal employment opportunity policy that prohibits discriminatory practices or harassment against applicants or employees based on any legally impermissible factor.