IRCA is a leading international provider of semi-finished ingredients for the bakery, pastry and gelato markets, serving independent producers as well as large food manufacturers (e.g. CPG). Core products include chocolate, chocolate decorations, creams, pastry mixes, gelato ingredients, and other bakery / pastry ingredients.

The Company, headquartered in Italy, was acquired by Advent International, the global Private Equity firm, in July 2022, and has a strong track record of growth over the last decade. 

Thanks to the recent acquisitions of important players in the belonging market, IRCA is becoming a global leader in the semi-finished ingredients industry, with 22 manufacturing facilities in Europe, US and Vietnam and a combined €1 billion of revenues. 

Purpose of Position

We are looking for a proactive, results-oriented, digital-savvy and creative Marketing Manager who will be responsible for ensuring the successful delivery of the launch and implementation of our LATAM efforts, including all integrated campaigns and marketing initiatives within a rapidly growing and leading company in the food ingredients industry.

They will be responsible for shaping and prioritizing our Marketing efforts mix for all channels (Food manufacturers, Gourmet, In-store Bakery, Professional Home-baking) with the development and execution of the annual strategic marketing plan with complete analysis of market, consumer insights, client needs, competition and trends. 

A segment approach, as well as a regional sales account planning view is required for this position, as this role will work hand in hand with our regional leadership and sales team on the ground.

All activities need to be steered in close collaboration with the relevant departments, in particular Marketing Americas as well as global stakeholders within the IRCA Group.

The focus of the position lies in the strategic understanding of the management of all product categories and brand positioning in alignment with the regional market needs per channel.