Trade Marketing Specialist
Heerhugowaard
Marketing – Marketing /
Permanent Full-Time /
Hybrid
Purpose of Position:
The Channel / Trade Marketeer supports to generate sales in the region in collaboration with our channel partners by developing and executing relevant programs & activities that target specific (end) customers.
Description of main Activities/responsibilities:
· Developing special programs and campaigns, targeting specific channels and customers, to promote our concepts and products and thereby helping to achieve our goals in the region:
o Gourmet Distributors
o SMEs
o FM
· Improving brand and product presence across channels, in alignment with the annual commercial priorities and corporate & brand strategy, using offline and online channels.
· Monitoring and analyzing:
o The dutch market, the various channel and competitor developments
o The performance of IRCA product ranges, products and campaigns
· Providing input for the commercial strategy & plans, leading some regional projects for (N)PD-optimization.
· Preparing & executing programs and campaigns with the right:
o Product offering, looking at our existing worldwide assortment
o Pricing structure
o Promotion mechanism
o Planning, execution and follow-up to channel and customer(s)
· Acting as the key liaison between channels & customers and our Marketing, Product Management, Sales Support and Supply Chain.
Coordinating the execution of:
o Materials
o Communication
o Presentations
o Customer events (internal & external)
o Trade show presence
o Training for distributors and their sales teams
o Samples
o Social media content
· Providing input for new product introduction and development
Maintaining customer relationships for continuous and future demands and purchases
At Irca, we believe that diversity is not only a fundamental value but also a source of strength and innovation. We are committed to fostering an inclusive environment where all employees, regardless of race, ethnicity, gender identity, sexual orientation, age, ability, religion, nationality, or any other dimension of diversity, feel welcomed, valued, and respected and encourage people of all natures to apply.
Education
- BSc/BA in marketing & communication, and or business administration, sales or relevant field.
Professional Skills
- Excellent communication skills
- Languages: Dutch, competent English
- Strong analytical skills
- Ability of plan and achieve objectives
- Advanced computer skills
Other
- Understanding of different cultures and how to work with them
- Available to travel upon business need.
