Jr. Growth Marketing Specialist
Istanbul
Marketing /
Full-time /
Hybrid
iyzico
iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such a robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.
Through iyzico Buyer Protection, consumers’ concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.
iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.
Responsibilities
- Support the development and optimization of growth strategies to enhance the customer experience throughout the entire lifecycle.
- Assist in managing targeted campaigns from start to finish, identifying relevant customer segments and crafting campaign plans with specific objectives across various groups.
- Contribute to the creation and execution of data-driven strategies that support user acquisition, engagement, and retention goals.
- Track key metrics and KPIs, providing actionable insights on campaign performance to leadership for informed decision-making.
- Monitor campaign results and assist with A/B testing to fine-tune communication channels and improve effectiveness.
- Stay updated on market trends and competitor activity, helping identify new growth opportunities and ensure competitive advantage.
- Analyze customer journeys and collaborate on developing insights to improve conversion rates and overall customer satisfaction.
- Work with Product, Brand, and Business teams to identify growth opportunities at every customer touchpoint.
- Collaborate with the product team to improve onboarding processes and enhance retention strategies, focusing on increasing feature adoption and minimizing churn.
- Support the creation of an integrated marketing plan, ensuring a seamless flow to achieve profitable growth outcomes.
Qualifications
- Bachelor's degree in related fields,
- 2 years of experience in campaign management, customer base & revenue growth, customer retention management,
- Ability to use marketing automation tools such as D-engage, Braze, or Euromessage, etc.
- Proven collaboration and clear communication skills within cross-functional teams,
- An analytical mindset and methodical approach,
- Attention to detail and the ability to effectively multitask,
- Demonstrated success in creating, managing, and scaling multi-channel growth initiatives,
- Exceptional problem-solving skills and an ability to develop creative solutions,
- Fluency in English, both written and spoken,
- Ability to adapt to changing circumstances and ability to learn & develop new skills & ideas,
- Teamwork-oriented, self-motivated, and open-minded.
- SQL knowledge is a big plus.
What We Offer
- A culture of continuous development: conferences, in-house events, to stay up-to-date on current trends and technology. (Everyone’s encouraged to get on the stage and share expertise with teammates and the community)
- Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.)
- Freedom under responsibility is our common mindset. That’s how we designed our flexible working model called iyzico Homequarters. Our headquarter is in Altunizade.
- An iyzicoMate is assigned to help you with anything you may need on your onboarding
- A detailed orientation program designed for you to fully grasp the iyzico culture
- Meal & Internet Allowance
- Transportation Allowance
- A gift voucher to meet tech needs and an ergonomic workspace at home
- Macbook (and monitor if needed)
- Employee support program: free psychological counseling, legal advice, financial advice etc.
- Private health insurance
- 1-day birthday leave
Başvurunuzu göndererek, belgede ve eklerinde yer alan tüm bilgilerin, ayrıca hakkınızda diğer kaynaklardan elde edilecek bilgilerin (örneğin referans olarak gösterdiğiniz kişilerin vereceği bilgiler) iyzi Ödeme ve Elektronik Para Hizmetleri A.Ş. (kısaca “iyzico”) tarafından elde edilmesine, detaylı incelemeler yapılmasına, başvuruların sonuçlandırılması ve başvuru süreçlerinin iyileştirilmesi amaçlarıyla kullanılmasına, bu amaçlarla uyumlu makul bir süre boyunca saklanmasına ve iyzico çalışanları, danışmanları ve dış hizmet sağlayıcılarına aktarılmasına, ayrıca iş arayışınızla ilgilenebilecek diğer işverenlerin de aralarında bulunduğu 3. kişi ve kurumlarla paylaşılmasına rıza göstermektesiniz.
Yasal düzenlemelerde kişisel verileri işlenen ilgili kişilere sağlanan haklardan kişisel veri işleme süreçleri, veri işlemenin amaçları, verilerin aktarıldığı kişiler hakkında bilgi talep etme; verilerin düzeltilmesini, silinmesini ve yok edilmesini talep etme; kullanılan hakların üçüncü kişilere de bildirilmesini isteme; otomatik sistemlerle yapılan işlemeler sonucu ortaya çıkan olumsuz sonuçlara itiraz etme ve işleme sebebiyle uğranan zararların tazminini talep etme hakları sikayet@iyzico.com adresine e-posta gönderilerek, veya +90 216 599 01 00 numaralı telefonla iyzico’ya ulaşılarak kullanılabilir.
