Head of Product Marketing
Marketing – Product Marketing
The Position: Reporting to the CMO, the Head of Product Marketing will lead, grow and drive innovation across the product marketing organization as iZotope continues to scale. The successful candidate will be a mentor, someone capable of rolling up her/his sleeves at any point, not a delegator. S/he will drive all product release strategy, interacting with sales and product management to define market driven product requirements. The emphasis should ultimately be on business development with a strong customer focus.
The Head of Product Marketing will be an accomplished product marketing leader. This executive will come out of the software/high technology industry and understand the needs of an organization undergoing explosive growth.
Go To Market – identify growth opportunities, define target markets/segments, manage pricing, and track impact on business growth for all solutions
Product Launches – lead cross functional teams to bring new products and features to market
Team Leadership – transition the team to working in an Agile marketing environment
Product Positioning – create compelling messaging that speaks to target audiences
Sales Enablement – work closely with field teams to create sales presentations, playbooks, and ROI tools
Partner Enablement – initiate business development with technology partners, driving leads and sales while partnering with product management for technical relationships as appropriate.
Marketing Enablement – evangelize products by speaking at industry events, presenting on webinars, developing collateral and writing blog posts to increase leads and awareness. Deliver briefings and build relationships with key influencers
Competitive Analysis – research competitor strengths and weaknesses to inform product roadmaps and provide sales with effective positioning
Content – create engaging copy and team with outside sources to produce an engaging experience that increases lead conversion
Requirements: 7-10+ years experience in a business role which includes business development, product management, product marketing and partner management related positions
Prior with Agile leadership values and principles, experience with Agile marketing a plus
Ability to drive and support cultural change Strong oral and written communication skills along with a proven ability to influence others internally and externally
Capable of prioritizing and managing multiple responsibilities
Energetic with strong ability to perform in high-profile scenarios, particularly with customers, partners, and executive management
Demonstrated ability to understand and discuss technical concepts, schedule trade-offs and opportunistic new ideas with technical employees
Proven ability to take ownership for product and solution areas, outline a strategy for attacking the market, and execute with strong attention to detail
Proven ability to create sales tools and sales enablement programs increasing sales success
Action-oriented with great follow through on commitments
Some understand or experience with audio recording or production is ideal Personal passions for music and media (music, film, tv, podcast)
The selected candidate will be an accomplished Product Marketing executive with the following attributes:
A strategic thinker and doer
Open to feedback and strong desire for self-improvement
Buys into iZotope’s mission/vision Hi EQ and IQ
Effective leader, coach and team builder
Able to balance big picture strategic thinking with attention to the details
Can help other executive team members “improve their game”
Why Join: Opportunity to be a part of an extraordinary industry leading and award-winning company Desire to help creative people with their work Participate in value creation
What’s it like to work at iZotope?
We’re the leaders in intelligent audio production and you’ll see that all iZotopians have a passion for what we do. Our company, our market and our customers are growing fast. This means all iZotope employees are engaged in interesting and challenging work. We have the opportunity to try new and different things and lots of room for career enrichment. We work with exceptional colleagues and foster an environment that empowers those closest to the work to make decisions and provide each other the support to move quickly and learn as we go. iZotope combines the excitement and pace of a startup with the stability and work/life balance of a market leader. Plus, it’s really cool to work for a company in the music and film industry!