Lead Supply Partnerships
Mumbai
Revenue – Ad Sales /
Full Time /
On-site
Job Summary
This role is responsible for building scalable programmatic access for advertisers and driving revenue from automated channels. The ideal candidate will have deep expertise in SSPs, DSPs, deal mechanics, and programmatic workflows, with the ability to combine strategic leadership and execution excellence, while leading programmatic monetization across multiple inventory formats, including open and private marketplaces.
About the team
The SMB Indirect team builds scaled, low-touch growth engines for SMB advertisers through Programmatic, Self-Serve, Partnerships, and Performance initiatives.
Its mandate is to unlock incremental revenue by expanding reach, simplifying access, and driving measurable outcomes for advertisers at scale.
Key Responsibilities
- Supply Aggregation & Monetization: Build a unified supply ecosystem, consolidating inventory across multiple platforms. Drive monetization strategies through programmatic channels, ensuring yield optimization. Develop a roadmap for maximizing indirect supply partnerships. Build and scale relationships with demand and supply-side partners (DSPs, SSPs, exchanges) to ensure deeper programmatic adoption and higher monetization of our inventory.
- Technology & Real-Time Bidding (RTB): Define and implement technology capabilities to support programmatic buying and real-time bidding. Partner with product and engineering teams to enhance supply-side integrations, ad serving, and measurement solutions. Ensure systems are scalable, secure, and optimized for revenue performance.
- Partnership Development: Establish and manage strategic partnerships with OTT platforms, publishers, and distribution networks. Negotiate and structure deals to expand reach and inventory accessibility. Build strong working relationships with external technology partners, SSPs, DSPs, and exchanges.
- Distribution Platform Leadership: Design and manage a distribution platform that ensures seamless access to aggregated supply. Enable advanced targeting, transparency, and efficiency for buyers and advertisers.
- Cross-Functional Collaboration: Partner with internal revenue, sales, product, and operations teams to align supply strategies with business objectives. Provide market intelligence on emerging AdTech trends, regulatory updates, and innovations.
Skills & Attributes for success
- Proven track record in supply monetization, RTB, and building AdTech platforms.
- Strong understanding of OTT platforms, publishers, SSPs, DSPs, and programmatic exchanges.
- Demonstrated ability to build and scale partnerships with demand and supply-side players (DSPs, SSPs, exchanges) to drive programmatic adoption.
- Excellent commercial acumen and deal negotiation skills.
- Ability to translate complex technology into business opportunities.
- Strategic thinker with executional rigor and cross-functional leadership skills.
Preferred Education & Experience
- 12- 15 years of experience in AdTech, programmatic, or digital advertising with exposure to supply-side ecosystems.
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
