Assistant Manager - Programming Strategy & Insights, Hindi GEC
Mumbai
Research – Consumer Insights /
Full Time /
On-site
The incumbent will be responsible for capturing the voice and sentiments of the Star Bharat consumer on both, long story and show track level.
This team is a custodian for primary & secondary consumer research projects for Star Bharat covering the gamut of research needs including consumer understanding & societal trend mapping, channel & show health measurement and Marketing & communication research
Key Responsibilities
- Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables.
- Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc.
- To commission and undertake qualitative research assignments for new and ongoing shows & campaigns
- To understand the consumer- his/ her behavior, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters.
- Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behavior that will help sharpen the team’s consumer understanding
- Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams
- Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams
- To work on projects and/ problems statements that can potentially impact storytelling
Skills & Attributes for success
- Deep consumer understanding- an innate interest in human behaviour
- Passion for content
- Analytical & interpretation and communication skills
Preferred Education & Experience
- MA or any other PG Degree in Sociology/ Psychology/ Behavioural sciences
- 6-8 years of qualitative consumer research experience
