Assistant Manager - Channel Marketing, Hindi TV Channel
Mumbai
Marketing – Brand /
Full Time /
On-site
Job Summary:
This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for new launches. It will also involve overlooking the marketing and overall health of some sustenance shows.
About the team:
This team ideates & implements marketing interventions to increase brand awareness, drive sampling and improve viewership of content on our channel.
Key Responsibilities:
- Support the show marketing lead to create and execute media plan of their respective shows
- Will be responsible for positioning creatives (Promos) of their respective shows
- Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
- Will collaborate with internal teams which include but is not restricted to – Digital, OAP, Graphics, Content, Traffic and Presentation
- Will collaborate with external teams from the media, creative and research agencies
- Will support the show marketing lead in managing the PR function
- Create business presentations for leadership as required
Skills & Attributes for success:
- Passion for knowing the consumer (his/ her behaviour, desires, pains and aspirations) and ability to transform a consumer insight and knowledge of a show to marketing brief
- Has worked on 360-degree marketing plans (TV, Print, Radio, Digital, on ground, PR) with keen interest in tying the larger marketing thought to individual ideas
- Keen Interest in General entertainment category - stories and characters across fiction shows, talent shows, events, etc.
- Working knowledge of digital marketing tools and social media is a plus
- Basic knowledge of TV viewership data - Reach, TSV, GRPs etc. and its application to Marketing is a plus
Preferred Education & Experience:
- 5-7 years of experience
- Postgraduate
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
