Assistant Manager - Programming Strategy & Analytics, Digital
Mumbai
Business Analytics – Entertainment BU /
Full Time /
On-site
We are seeking a dynamic and detail-oriented Programming Strategy & Insights Manager to support driving data-backed insights and performance reporting for Hindi Specials and Non-Fiction shows on our digital platform. The role requires strong analytical capabilities and the ability to translate complex datasets into meaningful business insights. The incumbent supports strategic decision-making by evaluating show performance, audience engagement, and content effectiveness through data-driven analysis.
Key Responsibilities
- Owns end-to-end reporting for key shows such as Bigg Boss, including weekly dashboards, performance analysis, and leadership insights.
- Conducts comparative, cohort, and demographic analyses to uncover viewership trends and performance drivers.
- Manages ad-hoc analytical requests from content, marketing, revenue, and leadership teams with efficiency and accuracy.
- Builds and maintains structured data warehouses and dashboards across tools such as SQL, Mixpanel, Redash, and Amplitude.
- Tracks and reports key performance metrics, including viewers, watch time, engagement, and subscription trends.
- Provides concise and actionable insights to support business reviews and data-led decision-making.
- Collaborates with cross-functional teams to ensure analytics outputs align with business and content objectives.
- Guides and mentors new team members on analytics tools, methodologies, and data processes to ensure knowledge continuity
Skills & Attributes for success
- Strong analytical, quantitative, and problem-solving skills with keen attention to detail.
- Proficiency in SQL and analytics platforms such as Mixpanel, Redash, Amplitude, or similar tools.
- Ability to interpret complex data sets and translate findings into clear business recommendations.
- Excellent communication, presentation, and stakeholder management skills.
- Self-motivated and organized, with the ability to manage multiple priorities in a fast-paced environment.
- A strong passion for media, content analytics, and data storytelling.
Preferred Education & Experience
- Bachelor’s or Master’s degree in Statistics, Economics, Engineering, Business Analytics, or a related field.
- 5–7 years of experience in data analytics, business intelligence, or performance reporting, preferably within the media, OTT, or digital entertainment industry.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
