Director of Marketing 📣

Toronto, Ontario
Sales & Marketing
Full Time
Who we are:
Lane was created to change the way people interact with the places they work and the people they work with. That change begins with us. Here at Lane, we are a team of collaborators, re-engineering the nature of work and inventing the technology that complements the modern workplace. We are charting our own course. That’s why we’re creating a team that will be equally equipped to solve the problems of tomorrow as they are to solve the problems of today.

What we do:
Lane is a vastly powerful platform for workplace ecosystems. We are the simple solution to complicated demands. Property managers, employers, and the modern professional deserve a workplace experience that is seamless, connected and builds a community. This includes optimized amenities, timely communication, exclusive perks, building information and much more. Lane connects all the individuals, processes and technologies that make a workplace work.

Who you are:

    • Proven experience at a high growth SaaS software company in a director or VP position
    • Experience working across multiple facets of communications and marketing, including brand & product management, public relations, and stakeholder management
    • Ability to create and executive various international marketing campaigns
    • Experience growing and leading a team
    • Ability to understand analytics and make decisions based on them 
    • Thrive in an autonomous environment
    • Self-starter who knows how to prioritize and problem solve
    • Positively realistic with a meticulous attention to detail
    • Experience working across teams in a fast-paced startup environment
    • Interested in and have a basic understanding of progressive technology

We're counting on you to:

    • Continue to build a strong demand funnel with a clear understanding of our brand, product and stakeholders
    • Continuously improve our sales cycle, by directing and leading the creation of marketing initiatives
    • Coordinate and design promotional campaigns, collateral and other assets
    • Work with all internal departments to guide a unified and cohesive approach to customer service, distribution, marketing and sales that meets market demands
    • Support Lane’s strategy for growth and our product vision
    • Create a solid network of strategic partnerships
    • Partner with our PR team to generate multiple funnels including campaigns, events, and other marketing tactics and channels

    • For B2B:
    • Establish Lane's brand voice to: 
    • Acquire new customers 
    • Solidify our position as the market leader 
    • Become thought leaders in the space
    • Create a marketing plan to:
    • Acquire and reduce our conversion times 
    • Sell into our current client portfolios 
    • Empower evangelists to generate leads for our pipe 
    • Service Providers (Retailers & Vendors):
    • Education on how to leverage the platform in order for them to integrate and leverage Lane as a business

    • For B2C:
    • Establish Lane’s brand voice in order to:
    • Increase employee adoption on the platform (accounts created) 
    • Increase the daily usage of the platform 
    • Solidify Lane as the number one workplace experience platform 
    • Create a marketing plan to: 
    • Increase communication and touch-points with employees
    • Connect us to the built environment and office space (i.e what is our physical presence in the offices)
    • Establish the direction of our curated Community posts, Perks & Rewards

You will:

    • Own: the external idea of Lane and how it is portrayed.
    • Teach: Lane’s offerings and impact to the commercial real estate world and to all office goers. 
    • Learn: the entire commercial real estate landscape, developing a firm grasp on trends and advancements.
    • Improve: Lane’s presence not only in Toronto’s local tech scene, but on a global scale.

What you'll enjoy about Lane:

    • High growth - Lane has tripled in size this year and plans to do it again in 2020. You will wear many hats, be a crucial part of company growth and take on new initiatives from scratch.
    • Work in a creative, downtown office space. Comfort and inspiration are a must at work. 
    • A stacked leadership team. Our core leadership team is equipped with unmatched industry knowledge and unique past experiences.  They are always accessible and eager to work directly with the entire team.
    • Self Development & Education Fund. Never stop learning! We support and subsidize many conferences, classes and books.
    • Opportunity to grow and expand within Lane. No closed door policy here. If you are interested in something, join the meeting!
    • Health Care Coverage. We want our team to be happy and healthy :) 
    • Flexible vacation and sick days.
    • New Macbook on the first day!
    • Regular Friday lunches with the team.
Your application will be reviewed by Kate (she's real - not a bot 👩‍🦰). Kate is looking forward to learning about your past experiences and your future goals. She will get back to you in 48 hours.