Product Marketing Manager

Toronto, Ontario /
Marketing /
Full Time
Who we are:
Lane was created to change the way people interact with the places they work and the people they work with. That change begins with us. Here at Lane, we are a team of collaborators, re-engineering the nature of work and inventing the technology that complements the modern workplace. We are charting our own course. That’s why we’re creating a team that will be equally equipped to solve the problems of tomorrow as they are to solve the problems of today.

What we do:
Lane is a vastly powerful platform for workplace ecosystems. We are the simple solution to complicated demands. Property managers, employers, and the modern professional deserve a workplace experience that is seamless, connected and builds a community. This includes optimized amenities, timely communication, exclusive perks, building information and much more. Lane connects all the individuals, processes and technologies that make a workplace work.

Who you are:

    • Someone who lives and breathes product marketing
    • You have a strong track record of compelling work for B2B SaaS and Tech companies
    • A curious minded team player, that seeks out innovative approaches to market a product
    • Experience managing multiple projects with tight timelines in a fast paced environment
    • You have copywriting and content creation experience
    • You don’t follow playbooks, you create them
    • You influence your peers just as exceptionally as you influence clients and prospects
    • Storytelling is your swag
    • Experience working across teams in a fast-paced startup environment
    • Experience with Technical Writing is an asset
    • B2C End user experience is an asset

We're counting on you to:

    • Lead the Product Marketing function end to end
    • Lead all product and feature launches to market and cross functionally
    • Build product pillars and brand differentiation
    • Craft positioning, benefit messaging, and all collateral to clients, prospects and end users
    • Power Customer Success and Sales with compelling content 
    • Lead end user adoption of product through User Messaging Architecture
    • Gain a deep product understanding to inform positioning and messaging
    • Consistently analyze competitors, industry and source best practices
    • Build product pillars and brand differentiation
    • Define and create segments and personas 
    • Liaise with Product and Marketing

You will:

    • Own: Lane's Product Marketing strategy and playbook
    • Teach: Lane’s offerings and impact to the commercial real estate world and to all office goers
    • Learn: the entire commercial real estate landscape, developing a firm grasp on trends and advancements and competition
    • Improve: Lane’s positioning on product features and understanding across various segments

What you'll enjoy about Lane:

    • High growth - Lane has tripled in size last year, and are working to do it again this year!
    • You will wear many hats, be a crucial part of company growth, and take on new initiatives from scratch.
    • Work from home stipend of $400 while we tackle remote work!
    • When we can return, we work in a creative, downtown office space. Comfort and inspiration are a must at work. 
    • A stacked leadership team. Our core leadership team is equipped with unmatched industry knowledge and unique past experiences.  They are always accessible and eager to work directly with the entire team.
    • Self Development & Education Fund. Never stop learning! We support and subsidize many conferences, classes, and books.
    • Opportunity to grow and expand within Lane. No closed door policy here. If you are interested in something, join the meeting!
    • Health Care Coverage and flexible personal & sick days. We want our team to be happy and healthy :) 
    • Access to the latest technology and a brand new Macbook on the first day!
At Lane, we are committed to cultivating a diverse workforce, inclusive culture, and investing in equity in all areas of the business.  If you require any assistance throughout the interview process please do not hesitate to contact us so we can work with your needs.