Head of Acquisition
UK/EU or compatible timezone (Remote)
Marketing – Marketing /
Full-Time /
Remote
Hi, we’re ZOE
We’re a team of scientists, developers, marketers and more, changing the way the world eats. With our personalised nutrition programme, we’re on a mission to improve the health of millions, and with plans as vast as the plants on our plate, we need the best team. Or ZOEntists, as we like to call ourselves.
We’re backed by leading venture capital firm Accomplice (backers of Angellist and Zoopla), world-renowned entrepreneurs, like Steven Bartlett (also a proud brand ambassador), and we’ve raised over £70m in funding as of July 2023.
With Professor Tim Spector and Dr Sarah Berry leading our science, we have over 150,000 global members and, in our 2022 crowdfunding campaign, we welcomed 13,000 ‘Owners’.
The role:
We’re looking for an experienced, data fluent, creative, impact oriented Head of Performance Marketing to own and scale our paid media activity.
Reporting directly to the director of growth you’ll have end-to-end control to shape our digital user acquisition strategy through digital paid media. Initially you’ll focus on Paid Social, primarily Facebook and instagram. Over time, you’ll have the opportunity to expand to new acquisition channels and build a team who can execute at a world class standard.
You’ll benefit from working with a team that have built performance advertising businesses to $2Bn revenue and large scale machine learning prediction models.
What you'll do:
- Oversee all of our paid media activity, developing an effective strategy grounded in insight and data, that plays a key role in ZOE helping millions of people improve their health.
- Establish the creative strategy and feedback loop so we learn over time, working closely with our in-house creative team and external creators.
- Scale ad content from customers, creators and influencers to drive high performance video ads.
- Work with our Data Science and Analytics team to ensure we track, measure and report on what matters, driving data-led decision making in day to day optimisation decisions, OKR setting and longer term strategy.
- Test new campaigns and new channels with a strong focus on sustainable growth, moving quickly to adjust our approach based on results.
- Share success and learnings with the wider team and company.
- Manage a team of 3 and external creators.
This is for you if:
- You have a proven track record in running successful paid media acquisition campaigns in a fast-growing business, ideally in ecommerce and DTC. You’ve managed 7-figure budgets and know the quirks of working with the Meta platform.
- You test different creatives at scale to find winning ads.
- You’re as comfortable getting hands-on writing scripts, briefing in creators and editting content. But also willing to take a step back and thinking strategically, proactively identifying opportunities, and tackling proactively.
- You’re data-driven, have a strong data toolkit with experience looking at platform and internal data to understand CPAs and LTV, analyse test performance and identify performance trends.
- You understand creative is the most important performance lever and great creative is grounded in insight and data.
- You’re a digital media innovation geek, ahead of industry trends, eager to test new channels and tactics.
- Managed a team before and thrive on getting the best out of them.
- You are extremely self-motivated and can work autonomously.
What you can expect from us
Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most.
Remote-first - work from home, pop into our London/Boston offices, or work within the EU; you have flexibility to choose your own place of work and work flexibly
Stock options - we want everyone to be rewarded for contribution to our growth
Paid time-off - on top of any national / bank holidays, you get 28 days off (25 plus 1 life-event and 2 company-wide reset days)
Enhanced parental leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter
Private healthcare and life assurance - flexible options to choose what fits
Health and wellbeing - Employee Assistance Program, Cycle to Work, and more
Pension - paying monthly and offering flexibility to top your pension up
Allocated social, WFH and Growth (L&D) budgets
Plenty of learning and social opportunities
We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and well-being, adding to this list as it evolves.
Equal opportunities
We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.
While this position is advertised as full-time, we can be flexible on the specific arrangements and would be happy to discuss part-time, job-share or other flexible arrangements if required.
