Head of Acquisition Marketing

US (Remote)
Marketing – Marketing /
Full-Time /
We Are Redefining How People Approach Their Health

ZOE is the science and nutrition company on a mission to improve the health of millions. ZOE changes lives through its membership, which combines personalised advice and support to help people make smarter food choices every day. Created by the world’s top scientists, ZOE’s approach has been proven through clinical trials published in Nature Medicine. We are a remote-first, high-growth scaleup backed by founders and investors who have built multi-billion dollar companies and share our vision. Running the world’s largest nutrition science study allows us to combine our novel research with cutting-edge AI to support over 120,000 members. 

We passionately believe in giving people the information they need to feel better today and live longer and healthier lives. We extend our industry leading influence through publishing our research in the world’s leading scientific journals, and bringing advice to millions through our social media channels and our chart-topping ZOE Science & Nutrition podcast.

Our team of ZOEntists is at the heart of everything we do. Together, we’re building a culture rooted in ownership, inclusivity and transparency, where ZOEntists are passionate about delivering great results, having an impact, and learning quickly in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority.

Visit our career page to learn more.

The role:
We’re looking for an experienced, data fluent, creative, impact oriented Head of Acquisition Marketing to own and scale our paid media activity.

Reporting directly to the Chief Marketing Officer you’ll have end-to-end control to shape our digital user acquisition strategy through digital paid media. Initially you’ll focus on Paid Social, primarily Facebook and Instagram, and Paid Search marketing. Over time, you’ll have the opportunity to expand to new acquisition channels and build a team who can execute at a world class standard.

You’ll benefit from working with a team that have built performance advertising businesses to >10Bn revenue and large scale machine learning prediction models.

What you'll do:

    • Oversee all of our paid media activity, developing an effective strategy grounded in insight and data, that plays a key role in ZOE helping millions of people improve their health.
    • Establish the creative strategy and feedback loop so we learn over time, working closely with our Brand team, in-house Creative team and external creators.
    • Work closely with our major publisher partners to optimize campaigns, targeting, and landing page strategies
    • Work with our Data Science and Analytics team to ensure we track, measure and report on what matters, driving data-led decision making in day to day optimisation decisions, OKR setting and longer term strategy.
    • Test new campaigns and new channels with a strong focus on sustainable growth, moving quickly to adjust our approach based on results.
    • Share success and learnings with the wider team and company.

This is for you if:

    • Are a left and right-brained thinker who loves using data, technology, customer insights, and creative strategies to build brands in a ROI positive manner.
    • Have extensive experience creating and implementing customer acquisition strategies in the US.
    • If you desire to work on a loved brand whose best days are still ahead.
    • You’re as comfortable getting hands-on writing briefs, taking a step back and thinking strategically about the paid media landscape and reviewing our strategy and tactics to allow us to ‘punch above our weight’.
    • You’re data-driven, have a strong data toolkit with experience looking at platform and internal data to understand CPAs and LTV, analyse test performance and identify performance trends.
    • You understand creative is an important performance lever, as well as a way to tell our brand story.
    • You’re a digital media innovation geek, ahead of industry trends, eager to test new channels and tactics.
    • Managed a team of direct reports and indirect reports before and thrive on getting the best out of them.
    • You are extremely self-motivated and can work autonomously.
    • You possess a strong academic background preferably from globally renowned, top-tier universities. A strong foundation in analytical disciplines, such as Mathematics, Economics, or Engineering, is highly desirable.
    • You have previous experience in a consulting role or similar.
Listed above is a snapshot of the experience, skills and attributes we think would come handy for the success in this role. Are you passionate about ZOE and this role but don't tick 100% of the boxes above? Please consider applying anyway. We are happy to up-skill where possible.

What you can expect from us

Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most. 

Remote-first - work from home, pop into our London/Boston offices. This role is fully remote within the following states: CT, GA, IN, MA, NJ, NY, TX, and VA #LI-Remote
Stock options -  we want everyone to be rewarded for contribution to our growth 
Paid time-off - on top of any national / bank holidays, you get 20 days off (20 plus 1 life-event and 2 company-wide reset days) 
Enhanced parental leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter
Medical Insurance: ZOE allows all employees to opt-in to our Medical Insurance, covering 75% of the cost for you and your dependents.
Life, ADD & LTD Insurance: ZOE allows all employees to opt-in to our life, ADD and LTD insurance scheme covering all the premiums. 
401k - To help prepare for a time after ZOE, we currently offer our 401(k)through Guideline
Allocated social, WFH and Growth (L&D) budgets 
Plenty of learning and social opportunities 

We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities
We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.