Growth Director
UK/EU or compatible timezone (Remote)
Marketing /
Full-Time
/ Remote
Hi, we’re ZOE
We’re a team of scientists, developers, marketers and more, changing the way the world eats. With our personalised nutrition programme, we’re on a mission to improve the health of millions, and with plans as vast as the plants on our plate, we need the best team. Or ZOEntists, as we like to call ourselves.
We’re backed by leading venture capital firm Accomplice (backers of Angellist and Zoopla), world-renowned entrepreneurs, like Steven Bartlett (also a proud brand ambassador), and we’ve raised over £70m in funding as of July 2023.
With Professor Tim Spector and Dr Sarah Berry leading our science, we have over 63,000 global members and, in our 2022 crowdfunding campaign, we welcomed 13,000 ‘Owners’.
About the team...
The Growth team owns product-led growth across acquisition, conversion, cross-sell and retention. Our goal is to help more people discover and benefit from ZOE. We do this through rapid experimentation across the funnel, and look after the growth and analytics tooling required to achieve this.
About the role...
We’re looking for a Growth Director to lead Growth at ZOE, which means building and optimising digital experiences (across web and app) to increase acquisition, conversion, LTV and retention. You'll lead and expand our cross function Growth team, working closely with VP Marketing and VP Product. You'll play a pivotal role in helping millions more people discover and benefit from ZOE.
What you’ll do...
- Increase digital journey conversion rate from landing to purchase to unlock growth and lower CAC - for paid and organic traffic
- Inform pricing strategy for existing and new products with rapid pricing experimentation
- Drive new sales by launching free digital products to capture and nurture leads
- Drive xsell and upsell of new products to existing members
- Increase referrals through integrating referral growth loops in the customer journey
- Drive a culture of rapid experimentation
We think you'll be a great fit if you have..
- Experience leading product growth squads (eng, design, analysts, PMs)
- A proven track record delivering product-led growth (ie not paid media) impact through rapid experimentation in a b2c or d2c context
- Experience hiring and managing PMs / marketing managers
- Are data driven, and an impatient risk taker
- A strong ability to cut through complexity to find path to MVP
These are the ideal skills, attributes, and experience we’re looking for in this role. Don’t worry if you don’t tick all the boxes, especially on the skills and experience front, we’re happy to upskill for the right candidate.
Life as a ZOEntist – what you can expect from us:
As well as industry-benchmarked compensation and all the hardware and software you need, we offer a thoughtfully-curated list of benefits. We expect this list to evolve as we continue supporting our team members’ long-term personal and professional growth, and their wellbeing.
Remote-first: Work flexibly – from home, our London office, or anywhere within the EU
Stock options: So you can share in our growth
Paid time off: 28 days paid leave (25 holiday days, plus 2 company-wide reset days, and 1 “life event” day)
Enhanced Parental Leave: On top of the statutory offering
Flexible private healthcare and life assurance options
Pension contribution: Pay monthly or top up – your choice.
Health and wellbeing: Like our Employee Assistance Program and Cycle to Work Scheme
Social, WFH, and Growth (L&D) budgets. Plus, multiple opportunities to connect, grow, and socialise
We’re all about equal opportunities
We know that a successful team is made up of diverse people, able to be their authentic selves. To continue growing our team in the best way, we believe that equal opportunities matter, so we encourage candidates from any underrepresented backgrounds to apply for this role. You can view our Equal Opportunities statement in full here.
A closer look at ZOE
Think you’ve heard our name somewhere before? We were the team behind the COVID Symptom Study, which has since become the ZOE Health Study (ZHS). We use the power of community science to conduct large-scale research from the comfort of contributors’ own homes. Our collective work and expertise in biology, engineering, and data/nutrition science have led to multiple breakthrough papers in leading scientific journals such as Nature Medicine, Science, The Lancet, and more.
Seen ZOE in the media recently? Catch our co-founder Professor Tim Spector (one of the world’s most cited scientists) and our Chief Scientist Dr Sarah Berry on this BBC Panorama, and listen to CEO Jonathan Wolf unpack the latest in science and nutrition on our ZOE podcast.
Oh, and if you’re wondering why ZOE? It translates to “Life” in Greek, which we’re helping ZOE members enjoy to the fullest.
