Lifecycle Marketing Associate
Joyride is a new marketplace in one of the few overlooked segments left in the automotive industry, unclaimed vehicle auctions. Started by a team of successful entrepreneurs, a few car aficionados, and a talented development team, they had the vision to create the industry-leading online auction platform to make it easy and safe to buy and sell unclaimed vehicles.
Joyride launched in April 2020 after a year of laser-focused brand creation and product development. We are now successfully executing regular online unclaimed vehicle auctions in major U.S. cities and expanding into new markets. We are a lean, yet impactful team composed of motivated, positive, and collaborative individuals dedicated to making Joyride the leading unclaimed vehicle auction platform.
About the role:
We are looking for a Marketing Associate to lead customer engagement across the lifecycle of Joyride buyers and sellers. You will be responsible for developing marketing campaigns that drive business outcomes (activation, retention, revenue, and winback). The successful candidate will be an incredible project manager and methodical thinker with the ability to execute processes across cross-functional teams. Responsibilities will include Marketing Communications (owned channels), Social Media Management, Digital Advertising, User Journey Design, Measurement & Attribution, and Project Management of product improvements related to marketing.
-You’ve successfully executed lifecycle/CRM marketing programs for an early-stage business. -You are passionate about forming a deep understanding of users and can create personalized experiences to improve activation and retention.
-You are creative, analytical, and enjoy getting to the lowest level of detail to identify engagement opportunities.
-You have a bias to action and proactively identify areas for growth, owning the outcome.
What you’ll do:
-Maintain marketplace demand for the Joyride business by effectively engaging users through owned and paid channels.
-Develop and execute new user onboarding, retention, and winback strategies.
-Manage day-to-day marketing communications (email, social media, texting, and more)
-Work collaboratively with product and analytics to implement new features.
-Identify and develop new user engagement opportunities through rigorous testing
-Quickly catch bugs/issues and act urgently to address
-1-3 years of experience in email marketing, CRM, or lifecycle marketing for a consumer-facing business ideally in Automotive
-Proven ability to prioritize and execute tasks in a fast-paced environment
-Demonstrated aptitude in building user empathy and crafting highly personalized messaging
-Technical ability to leverage analytics and work with complex datasets to understand performance, drive decision-making, and measure outcomes
-Experience with email marketing or CRM software - bonus points for Constant Contact, Zendesk Sell
-A positive, upbeat attitude