CRM Manager
San Francisco, California
Consumer Revenue
Full-time
Juicero’s mission is to make healthy living easy and accessible through technology and plant-based nutrition. Starting with the first ever countertop cold-pressed juicing system—The Juicero Press, Packs and connected Juicero App—and reinventing the “farm to glass” supply chain, we unlock 100% raw, fresh, organic produce directly to consumers everywhere.
The Marketing team is tasked with building the Juicero brand, and acquiring, engaging and retaining customers that grow our business.
The CRM Manager will lead all marketing efforts focused on better retaining and engaging our customers (consumer and commercial). At the core, your responsibilities include driving the development and enhancement of the user lifecycle marketing program focused on increasing leads, improving conversion, and driving retention and LTV. You will serve as a customer champion who helps deliver enhanced measurement and continuous improvement of customer satisfaction and loyalty. This role requires strong emphasis on deep-dive marketing analytics and the ability to thrive in cross-functional environments.
Juicero is a Series C funded start-up with investment from leading venture firms such as Google Ventures, Kleiner Perkins Caufiled & Byers, and ARTIS Ventures.
Come have a fresh juice with us - we’d love to hear from you!
The Work:
- Develop and execute marketing campaigns and programs focused on acquiring, converting and retaining customers. Partner with critical internal partners to execute strategies that are multi-channel, integrated and reflect audience insights.
- Develop, execute & manage creative and data-driven, cross-channel marketing campaigns (Email, Push etc.).
- Develop a deep understanding of our customers, including developing customer segmentation and audience targeting strategies.
- Identify, prioritize, and test retention channels such as incentives, loyalty programs, and retargeting.
- Own end-to-end project management of all email campaigns, including content, production, testing, setup, and deployment utilizing our ESP.
- Optimize performance through regular A/B and MVT testing.
- Own comprehensive daily, weekly, monthly reporting of all CRM KPIs & build the right dashboards to track and socialize performance.
- Support measurement & analysis of customer satisfaction and loyalty (NPS, user surveys, etc.) & facilitate cross-functional solutions with Product, Sales, and Customer Service to mitigate/eliminate blockers.
- Identify and apply best practices for deliverability, QA, automation, personalization testing, content, design and strategy.
The Requirements:
- 8+ years experience in B2C and B2C lifecycle marketing, engagement marketing, or CRM, with a solid track record of successfully managing B2C email marketing campaigns at scale.
- Empathetic to customers and focused on adding value to their lives with retention programs.
- Results-driven with proven quantitative and analytical skills
- Extremely comfortable with Excel (functions, pivots, etc.) and Google Analytics.
- Good understanding of database concepts and segmentation, with high degree of comfort with SQL.
- Proficiency in designing, setting up and reading complex email tests.
- Able to roll up your sleeves with various email tools.
- Intermediate proficiency with HTML and CSS in email environments specifically.
- Familiarity with Adobe Photoshop, Adobe Dreamweaver.
- Familiarity with email QA tools such as Litmus or Email on Acid.
- Knowledge of Salesforce and how to integrate with an ESP.
- Excellent written and verbal communication skills to communicate marketing messages and concepts through various mediums.
- Exceptional project management and organization skills, with a keen eye for detail.
- Strong sense of ownership and entrepreneurial spirit.
- Fast learner and ability to set direction, problem solve, and execute in a quickly evolving, sometimes ambiguous environment.
- Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design.
The Perks:
- Work with like-minded individuals who are passionate and energized about making the world a healthier place!
- Drink Juicero’s full catalog of cold-pressed juice at the touch of a button.
- Enjoy delicious meals prepared fresh every day by our gourmet vegan culinary team lead by Chef EJ Horton-Brande.
- Weekly company-sponsored wellness and recreation activities such as yoga, soccer, meditation, and rock climbing.
- Competitive health benefits, 401(k), salary, and stock options.
- Progressive workspace, including friendly dogs and parking for electric vehicles.
- Located in San Francisco’s Mission/Potrero district.
