Data Analytics Manager for Paid Advertising
"Without data you're just another person with an opinion."
- W. Edwards Deming
Jumpcut is a Y Combinator and venture-backed startup that creates cinematic online courses with the world’s biggest influencers.
The founding team at Jumpcut has years of experience creating binge-worthy content — we’ve created multiple viral YouTube channels that now have over 4.5 million subscribers and over 500 million views. We’re now taking that content creation experience and applying it to the monotonous world of online education.
If you’ve ever taken an online course, you already know that 99% of them suck. That’s because they all do the same thing: record a dry and uninspiring instructor who talks to the camera for hours on end. While this is fantastic for getting over an Ambien addiction, it’s atrocious for actual learning.
Think about what can be done with video: we have the ability to create things like Avatar, The Dark Knight, and Game of Thrones, but the status quo when it comes to online courses is this. In an ice cream parlor of unlimited flavors, every other online education company has opted for vanilla. We have our eye on the mint triple chocolate chip birthday cake cookie dough with strawberry whipped cream and banana nut sprinkles.
Our team is approaching online learning in a completely new way: combining educational content with compelling stories, captivating cinematography, creative soundtracks, and much more. The result is a beautiful course that feels like a movie. We believe the future of education lies in creating world-class content.
If you want to learn more about our vision, check out our blog post about the future of education: http://bit.ly/2o3WpFH
Here’s a visual example of the difference between most online courses, and ours: http://bit.ly/2naxBqx
You’ll be working as a direct report to our Director of Marketing as the 3rd full time marketing employee at Jumpcut, and be directly responsible for hundreds of thousands of dollars of marketing spend every single month.
Your work is two fold. First, you will optimize the current paid ads marketing channels that we’re currently engaging in. You will be the “data” person on the team, responsible for crunching an enormous amount of data every day in both Excel and SQL (if you don't know, we'll teach you on the job). Your goal is to make sure we're spending the right amount of money in the right places.
Second, you'll be in charge of all paid ads operations. This means actually creating the ad sets that we're running on Facebook and Google, loading the creatives in and ensuring all of them pass review, tweaking ad sets to run different variations, talking to our Facebook/Google reps on the phone, and managing the on/off switch for our ads every single day. This requires extreme attention to detail and zero-defect work.
Here’s an example of what you'll be doing: we’re currently running Facebook ads in multiple countries. However, given that we're running multiple different creatives, across multiple types of lookalike audiences, the CPL is different for each skew and varies across the age of the ad. You’ll be responsible for not only creating each ad set in each country along each dimension, but also digging into these numbers and coming up with hypothesis on what we should increase spend on, decrease spend on, and what we should stop.
While you'll start out in a support role for the Director of Marketing, you'll grow tremendously as you gain the trust of the team, to the point where you'll be proposing new tests to run.
We’re looking for someone with marketing experience and analytics abilities -- but more importantly, we’re looking for someone who is extremely detail-oriented, smart, resourceful, and passionate about what they’re doing. Having experience in paid ads is not a prerequisite for the job, because we’ll be able to teach you our process.
WHAT YOU'LL DO
- Be operationally responsible, every single day, for the creation and adjustment of all ad sets on all platforms
- Dive into analytics reports from our paid advertising efforts on sites like Facebook, Twitter, YouTube, and Instagram (over $200,000 in monthly ad spend).
- Analyze the data and find areas for improvement and optimization to help 2x (or more) the ROI from our marketing funnels.
- Come up with data-driven ideas (and theories) for split-tests and work hand in hand with our Director of Marketing to see those come to life (new creatives, new angles for the copy, new audience demographics, etc).
WHAT WE'RE LOOKING FOR
- Passion for marketing and analytics
- Extreme self-starter — you hustle and follow-through more than anyone else you know
- Extraordinary analytical skills. Must be extremely proficient with Excel.
- Culture fit — see this blog post
This is a full-time role, based in our office in Hollywood, California. Our salary is extremely competitive, with great benefits including stock options, catered lunch/dinner every day, 401k, health care, and best of all, lots of room for growth.