Brand Manager, New England

Boston, MA /
Marketing /
Full-Time
/ On-site
The Task At-Hand:
Reporting directly to the Marketing Director, you are serving as the face of the JuneShine experience in the New England region. You will manage a team of brand builders, work with local ambassadors, produce events and festivals, build regional partnerships, and support the local sales team.
 
Who You Are:
You have at least 3 years of experience planning small and large-scale events and have worked in the consumer packaged goods (CPG) and/or alcohol industries. You are someone who is authentically connected to the culture of Boston/New England; your finger is on the pulse and your network of athletes, artists, creatives and local brand partners is strong!  You understand how to engage your customers, create unique experiences and have fun while you’re doing it!
 
The Task at Hand:
•          Execute the local field marketing strategy, engaging the ambassador team on a local level, managing the regional budget, producing local community-building events, supporting local festivals, working with local influencers, scheduling and staffing product demos, to increase our overarching regional sales volume and velocity goals 
•          Organically build a hyper-local RSVP list for events using Eventbrite with 2,500+ people
•          Identify the 100 culture shifters in Boston and seed product to them consistently
•          Lead field marketing in Boston, MA with a secondary focus on other New England markets (Vermont, Maine, Rhode Island, Cape Cod, Nantucket, Martha's Vineyard)
•          Work closely with local sales teams to maximize brand awareness and increase velocity Rate of Sale (ROS) in on/off-premise accounts
•          Identify, develop, and establish relationships with local and relevant brand partners in each respective market to drive brand awareness and support digital reach goals
•          Establish a network of local influencers and partners to help support regional marketing
•          Build consumer awareness, and drive trial, and growth of JuneShine in your markets through experiential brand activations and events including but not limited to community events, curated branded events, festivals, happy hours, and on/off-premise tastings
•          Manage the tasting demo and sampling budgets and a team of 5+ hourly Brand Builders
•          Negotiate and manage all festival partnerships and festival activations
•          Negotiate contracts with and build marketing strategies for local live sports and music venues
 
 Qualifications:
•          Must be 21 years of age or older at the time of application
•          Valid applicable state/county Responsible Alcohol Service certification (TIPS) required prior to start date
•          Must live in Boston, MA territory
•          Must have a reliable source of transportation to travel within assigned territory 
•          Minimum of three years experience in field marketing
•          Minimum of two years experience leading and developing a high-performance team required
•          Weekday, evening, holiday, and weekend availability required
•          Excellent verbal and written communication skills
•          Able to problem-solve and generate solutions through stressful situations
•          Highly organized and strong ability to multitask
•          Proven ability to lead, close performance gaps, and work cross-functionally in a fast-paced startup environment 
 
Compensation: Full Time, Salaried, Exempt
 
Additional:
•          Let My People Go Surfing Unlimited Paid Time Off.
•          Healthcare Benefits; up to 85% contribution for employees and 25% for dependent medical. Voluntary vision, dental, and accidental plans offered.
•          401k with up to 4% company match.
•          12 weeks paid Equal Parental Leave, $500 Baby Bonding Bucks, and sustainable baby gift.
•          Booch, Spirit, and Soft Good Perks.
•          And so much more!
Who We Are

Our Purpose: Honest alcohol for a healthier planet.
 
Our Business: Frustrated with the lack of alcohols that cater to our healthy, outdoors-driven lifestyle, we decided to make our own. While most alcohols contain GMOs, high fructose corn syrup, and food coloring, we sought to make the healthiest, naturally sourced product.
 
Our Culture: Our core values are Quality, Sustainability, Transparency, and LMPGS People-First Culture. What’s LMPSG?  Glad you asked. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
 
JuneShine is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who aren’t afraid to challenge the status quo. Bring your whole self to your craft at JuneShine, a proud equal opportunity employer. 
 
In your application, please feel free to note which pronouns you use (for example - she/her/hers, he/him/his, they/them/theirs). 

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. JuneShine is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

You must reside in the United States to be considered for this position.