Marketing Manager
Austin, TX or San Diego, CA
Marketing /
Full-Time /
On-site
The Task At-Hand:
It’s an exciting time at JuneShine Brands as we expand into more quality beverages for people and planet. As part of this journey, we’ve recently acquired another fast-growing beverage brand, Flying Embers! The Marketing Manager will be responsible for executing the majority of marketing for the Flying Embers brand. They understand the brand inside and out, from visuals to voice, and can execute it across all digital channels. With the VP of Marketing, they’ll help craft an overall brand strategy and be responsible for the day-to-day execution and distribution of content, social media, copywriting, project management, and digital campaign management. Important note: This role will be actively creating photo and video content themselves in addition to outsourcing it.
Who You Are:
Ideally, you were once or are a creator/creative who has moved into the marketing management space. You can shoot and create content or copywriting on your own or manage other creatives, all with an eye for aligning to business strategy. You love producing stellar content but you can also track brand metrics and analyze what’s working and what’s not.
In This Role You Will:
Brand
• Own and execute visuals and voice for Flying Embers (FE) brand across all marketing channels.
Project Mgmt
• Manage timelines, budgets, workbacks, for all product launches and campaigns.
Content
• Create and/or produce all content (photos, videos, etc.) for the FE brand, working with in-house team and external freelancers.
• Manage photographers and videographers (both lifestyle and studio) to ensure brand guidelines are followed; you should be able to shoot and edit photos and/or video yourself if need be.
• Create and manage content calendar.
Social media (organic)
• With Content Manager, create and execute social media strategy and calendar.
• Produce social media posts for Instagram, TikTok, and Facebook from start to finish (ideation, content production, copywriting).
• Analyze the performance of posts to improve strategy.
Copywriting
• Understand the FE brand voice and execute it across all written channels, including but not limited to; social media, email, SMS, web, growth, influencers, POS, retail.
Campaigns
• With VP Marketing, plan and execute 2-3 marketing campaigns per year to increase product velocity and volume and/or brand awareness.
Digital Marketing
• With VP Marketing, plan, execute, and manage all digital marketing (Web, SMS, email marketing, and social media, etc.).
Must Haves
• Must be 21 years of age or older at the time of application.
• 4-7 years of experience in marketing/digital content/copywriting.
• Fluency in social media.
• Track record of managing and creating content from start to finish: Concepting, copywriting, producing, publishing, analyzing.
• Must live within the assigned territory of Austin, TX or San Diego, CA (Austin preferred).
• Desire to work in a fast-paced, growing company.
Compensation: Full-Time, Salaried ($90,000.00 - $100,000.00), Exempt
Additional:
• Let My People Go Surfing Unlimited Paid Time Off.
• Healthcare Benefits; up to 85% contribution for employees and 25% for dependent medical. Voluntary vision, dental, and accidental plans offered.
• 12 weeks paid Equal Parental Leave, $500 Baby Bonding Bucks, and sustainable baby gift.
• Booch, Spirit, and Soft Good Perks.
• And so much more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
