Email Marketing Associate

New York, NY /
Marketing /
Kaia is a mission focused medical technology company: 
Kaia Health was founded in 2016 with the mission of bringing affordable and accessible relief to millions of chronic disease patients. Using innovative technology, we develop digital mind-body therapies that provide better affordable care.
 
Our first product is a clinically-proven therapy for relieving back pain. Our mobile app gives users access to multimodal pain therapy, the gold standard of therapies in pain medicine. Kaia’s AI powered algorithm provides users with real-time feedback on their exercise execution using their phone. In the near future, we will release digital therapies for COPD, Osteoarthritis, and Parkinson’s disease.
 
Today we are one of the market leaders in digital therapeutics globally, with 400,000 users. We have raised a total of $50 million from investors like Optum Ventures, Balderton Capital and other top tier healthtech investors. We are building an exceptional team based in Munich and New York to succeed in our mission to bring affordable and accessible relief to millions.

We are looking for an eager Email Marketing Associate to join our Marketing and Sales teams. As an Email Marketing Associate at Kaia Health, you will be responsible for helping to develop and execute our overall email marketing strategy. You will be working with the latest marketing technology in collaboration with other Sales and Marketing teams. 

The role responsibilities include:

    • Managing overall outbound email marketing strategy
    • Creating various email lists and campaigns
    • Creating and designing various CTAs and email templates
    • Testing every campaigns success
    • Determining email marketing KPIs
    • Developing and presenting reports on a weekly basis
    • Executing and iterating on a lead generation strategy
    • Creating smart email lists
    • Analyzing data to get smart insights
    • Suggesting methods for improvements
    • Segmenting lists based on behaviors like past email engagement and website interactions 
    • Developing documentation and road maps for processes, A/B tests, and promotions that succeed through email.

What you need for this position:

    • Have a Bachelor's Degree
    • Have 0-3 years experience in email marketing, lead nurturing, marketing automation, and/or web analytics
    • Experience with email automation tools a plus
    • Have strong communication skills both written and verbal
    • Have strong interpersonal skills; confident interacting with stakeholders at all levels
    • Are proactive, self-motivated and entrepreneurial aptitude
    • Sense of ownership and pride in your performance and its impact on company’s success
    • Are tenacious and goal oriented
    • Team player
    • Have authorization to work in the US (a must)

You'll fit in with our company culture if you:

    • Are user centric and view technology as a tool to improve a user’s life
    • Have a bias for action; the world is complex and unpredictable place so starting, releasing, and getting feedback iteratively is the only possible path to success
    • Strive to be articulate and humble, make the complex simple, present ideas openly, accepting that being wrong is part of the process
    • Are not afraid of tackling problems that others deem impossible
    • Thrive in an entrepreneurial team, adapt easily to change, and enjoy a fast-paced environment
    • Have worked in a fast-growing organization before (preferred)

Some of the benefits we offer:

    • Opportunity to shape the future of digital health – one of the fastest growing industries
    • A goal that allows you to grow with. We believe we have only built a fraction of what we have imagined
    • Work with an experienced founding team (previously founded and scaled Foodora)
    • Flat hierarchies, flexible vacation and working times
    • Personal development budget of $ 1200 per year
    • Free drinks, team events, knowledge sharing sessions
Some other things you will enjoy, specifically thinking about ‘the new normal’ post-COVID19

We have a sustainable, long-term impact: Most Kaianeers chose to work at Kaia and not at other companies simply because they want to have a lasting, positive impact on the world and not just talk about it. Providing remote access to the gold standard in management of chronic conditions already helps hundreds of thousands of users to reduce their suffering and win back quality time with their loved ones. 

Flexible working hours: You can manage your day so that it works for you and your family. We are interested in the outcomes of your work, not the face time you spent with work. 

Some more benefits listed on our website: https://www.kaiahealth.com/about-kaia/careers/

We value diversity and believe forming teams in which everyone can be their authentic self is key to our success.