Freelance UI and Email Designer
Kano HQ, London
Creative & Community
UI and Email Designer Responsibilities
Responsible for design and production of email, campaigns on kano.me and marketing campaigns. UI design for kano.me
Work closely with Creatives and UI Designer to develop concepts and designs for all emails
Work with Email Marketing Manager to design and execute strategic CRM creatives
Support Creative Team on delivering designs and assets for creative campaigns - in Paid Media, banners, film and across Kano.me
Liaise with the Product Teams to ensure email campaigns that drive traffic to Kano World, Kano app and online challenges
Design effective emails that best represent the brand while optimised for conversion
Ensure consistency of email campaigns and marrying up with creative executions for all other channels
Design seasonal campaigns and promos on kano.me
Ensure all emails render in all email clients (using Litmus)
Build and maintain a suite of HTML email templates within Adestra (email service provider)
Work to tight deadlines
Provide results from email campaigns and share best practice
Able to show working of designs from initial concepts to final versions
Able to present ideas to relevant stakeholders
Up to date with latest UI trends.
Create prototypes using InVision
Support other members of the team in realisation of their concepts, helping to improve and sharpen their thinking.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Discovers and shares fantastic email and UI campaigns to learn from.
Can deliver work to developer with clear instructions for design
Skills and Qualifications
Experience in design for Mobile. Experience in e-commerce. Confident in HTML email-rendering, bugs and potential workarounds, Confident in HTML and CSS programming languages for email. Proficient in Photoshop, Illustrator, Sketch, InVision and HTML editing software (e.g. Dreamweaver, Atom etc…). Basic knowledge of Adobe InDesign and Adobe After Effects
Strong written English. Confident in building, coding, optimizing and deploying email marketing campaigns. A multi-tasker - be able to work on various campaigns for scoping out and delivering. Excellent in communication. Open to suggestions and not afraid to challenge or to be challenged.
Bonus points if you have experience A-B testing different creatives. Good knowledge in ESPs. Good knowledge in Front end development. Passionate about creative tech, computing and coding. Basic editing skills (Adobe Premiere, Framer) to realise better quality content for the site and marketing campaigns. Has basic photographic skills.