Head of Marketing
San Francisco
Marketing – Demand Generation /
Full-time /
On-site
Kenko is an AI-powered CRM for fitness & wellness business. Fitness businesses that we serve include yoga studios, pilates centers, gyms, crossfit, and more. Meanwhile the wellness business we serve include spas, saunas, massage and modern wellness like — cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US. Helping them thrive in their local markets.
We deliver an integrated solution that brings together four core product categories:
Marketing which automates customer communications and campaigns
Operations which handles scheduling, billing, and reporting
Member Experience which offers websites, mobile apps, and self-service check-in systems
AI Assistants which provide automated customer support and sales inquiry management
Scope of Work
- Build & execute customer-centric lead gen strategy across segments & channels to drive pipeline & loyalty
- Craft & refine product positioning, value propositions & narratives to boost customer engagement
- Lead content strategy across formats with creative & digital teams to target global audiences
- Own brand development & data-backed positioning to make Kenko the go-to solution in our category
- Represent Kenko across media & channels as a thought leader through talks, content & presentations
- Define KPIs & build dashboards for full-funnel marketing performance tracking
- Hire, grow & lead a high-performing marketing team driven by accountability & outcomes
- Track marketing ROI & align spend tightly with growth & revenue goals
Requirements
- 8+ years of experience in global marketing leadership, ideally within high-growth B2B SaaS company with the US as the primary geography.
- Experience working with the ACV of $5,000 to $20,000 in SaaS.
- Bachelor's degree in marketing, business administration, or related field; MBA preferred.
- Strong leadership and people management skills, with the ability to inspire and motivate a team to achieve goals.
- Proven experience developing and implementing successful marketing strategies that drive revenue growth and customer engagement.
- Strong analytical skills with the ability to use data to inform decision-making and optimize marketing campaigns.
- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Entrepreneurial spirit/attitude, flexibility toward dynamic change.
- A track record of success in well-funded early-stage or series A startups.
- You are skilled at being able to build connections between overall business objectives and the day-to-day work items translating information into actions.
- Experience using project management tools.
Good to have
$275,000 - $324,000 a year
Our history and background
The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.
At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses.
We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks — with more to come.
