Lead Demand Gen Manager | Performance Marketing | B2B SaaS | US Market
Bangalore
Marketing – Demand Generation /
Full-time /
On-site
Our mission
Fitness and wellness businesses make this world a healthier and happier place. Between yoga studios, gyms, boot camps, and boutique studios, there is something for everyone. But today, the technology which powers them — is broken. The existing suite of software is clunky, difficult to use, faces regular outages, and offers poor support.
We’re changing that.
Kenko is the most complete software for fitness & wellness businesses. We bring together scheduling, memberships, payments, marketing, payroll — everything on one platform and automate it. Our goal is to replace ten different tools they use today with one almighty.
So that they can focus on what they love — making people healthy and happy.
Why join marketing team at Kenko?
- Brand and team that likes to have fun with marketing
- The growing industry of health and wellness
- Business essential SaaS product — not another good-to-have SaaS
- Extremely high demo to conversion rates (40%😱)
- Happy clients that give great video testimonials
How we do marketing at Kenko?
- We tell stories that start with our hero's pain
- We don't assume, we talk to our clients
- We love highly actionable content (and hate generic content)
What will be your responsibilities?
- Implement ad campaigns across multiple channels: Google, Meta, TikTok, etc
- Manage budgets, analyze campaign performance, and make data-driven adjustments
- Monitor and report on key performance indicators (KPIs)
- Provide insights to improve marketing performance
- Lead Conversion Rate Optimization (CRO) initiatives
- Continuously refine landing pages, forms, and CTAs to maximize lead generation and customer engagement.
- Conduct A/B tests to increase conversion rates and improve user journeys
- Monitor industry trends and competitor activities to identify opportunities and threats
What do we need from you?
- 5+ years of experience in digital marketing with working experience in the US market
- Expertise in paid advertising platforms (e.g., Google Ads, LinkedIn Ads) and budget management
- Experience in single-handedly managing a budget of $20k — $50k monthly
- Strong understanding of Conversion Rate Optimization (CRO) principles and methodologies
- Proficiency in using analytics tools like Google Analytics, marketing automation platforms, and A/B testing tools.
Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Shiprocket, and MagicPin; and is passionate about making physical and mental health more accessible.
We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.
Website -https://www.gokenko.com/
LinkedIn - https://www.linkedin.com/company/kenkoai/?viewAsMember=true
