Sales Development Representative
San Francisco
Sales – Business Development Representative (XDR) /
Full-time /
Hybrid
Our mission
Kenko is an AI-powered CRM for fitness & wellness business. Fitness businesses that we serve include yoga studios, pilates centers, gyms, crossfit, and more. Meanwhile the wellness business we serve include spas, saunas, massage and modern wellness like — cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US. Helping them thrive in their local markets.
We deliver an integrated solution that brings together four core product categories:
Marketing which automates customer communications and campaigns
Operations which handles scheduling, billing, and reporting
Member Experience which offers websites, mobile apps, and self-service check-in systems
AI Assistants which provide automated customer support and sales inquiry management
How do we do sales at Kenko?
- At Kenko, we don’t pitch products — we start real conversations. Our approach is rooted in genuine curiosity and a deep desire to understand our clients' world. We listen before we speak, connect before we sell, and guide rather than push. By blending empathy with insight, we help people make decisions they feel confident about. This isn’t transactional — it’s relationship-driven, story-led, and built for the long haul. If that’s how you see sales, you’ll thrive with us.
The Role
- As an Outbound Sales Development Representative (SDR), you will play a critical role in generating new business opportunities and pipeline for Kenko by identifying, engaging, and qualifying potential customers—many of whom may not be actively searching for a solution. You’ll create demand where none exists by connecting with business owners, building top-of-funnel leads, and setting qualified meetings for our Account Executives. You’ll also drive referrals, engage local partners, and attend or host events in your community to kickstart the flywheel and grow Kenko’s brand awareness in your territory.
- This role requires resilience, creativity, and laser focus in the face of rejection. Success comes from your ability to thrive in a fast-paced environment, think strategically, and personalize your outreach. Join a team driven by community-first values—help local wellness businesses thrive while enjoying shared purpose and connection. If you're passionate about sales and energized by building something from the ground up, this role is for you. This is a foundational role with opportunities to grow into Account Executive or team leadership positions as we scale—ideal for someone looking to build a long-term sales career at Kenko.
What You Will Do
- Master Kenko’s Product & Value: Become an expert in Kenko’s platform and how it supports fitness and wellness businesses—from AI assistants and member experience to marketing and back-office operations. You’ll quickly articulate our value to busy decision-makers.
- Prospect & Engage: Research and break into cold accounts using a creative mix of outreach—cold calls, personalized emails, social media (e.g., Instagram, Facebook), and referrals.
- Generate Pipeline: Schedule high-quality, qualified demos for Account Executives.
- Meet & Exceed Goals: Consistently hit (and surpass) daily, weekly, and monthly KPIs that drive Kenko’s growth.
- Leverage AI Tools: Use AI-driven platforms (e.g., Outreach, Gong, ChatGPT) to research accounts, personalize messaging at scale, and optimize engagement.
- Build Local Presence: Represent Kenko at events, networking meetups, and community programs to increase visibility and generate leads.
- Maintain Data Hygiene: Keep accurate records of outreach, lead status, and interactions in Hubspot.
What You Need to Succeed
- 1+ year of experience in sales (SDR, BDR, Field Sales, or internship) or relevant business experience with a strong interest in SaaS sales.
- Passion for the fitness and wellness industry—and a genuine desire to understand customer challenges. A self-starter mindset with the drive to create your own momentum—no reliance on warm leads.
- Operate with agility and precision: Quickly pivot strategies, master new AI tools, and adjust to changing priorities without missing a beat.
- Resilience and persistence: You handle rejection well and treat it as fuel to improve.
- Excellent written and verbal communication; able to tell compelling stories and handle objections with confidence.
- Organized, detail-oriented, and consistently reliable in execution.
- Coachable and curious—you seek feedback and are always looking to get better.
- Familiarity with Hubspot, Zoom, Fireflies, or PhoneBurner is a plus.
- BA/BS degree or relevant experience
Our history and background
The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.
At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses.
We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks — with more to come.
