Business Systems Analyst (Sales & Marketing)
UK (Reading) / UK Holding (Hungerford)
Information Technology /
Employee /
Remote
Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers.
We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs.
We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?
Summary:
The Business Systems Analyst – Sales & Marketing is a pivotal role that focuses on gathering, analysing, and documenting requirements specifically related to sales and marketing systems. This role involves working closely with stakeholders to ensure that technology solutions meet the needs of the sales and marketing teams, drive business objectives, and improve operational efficiency. Being in our front-office function, you will play a critical role in supporting and enabling our sales and marketing activities
Key Responsibilities:
- Requirements Gathering
- Work closely with sales, marketing, and other stakeholders to understand business needs and gather detailed system requirements for sales and marketing tools (e.g., CRM systems, marketing automation platforms, analytics tools).
- Document system requirements, including functional, technical, and user requirements for new or enhanced sales and marketing applications that are linked to our finance systems via integrations.
- Business Process Analysis:
- Analyse existing sales and marketing processes and workflows to identify areas for improvement or automation through technology.
- Work with stakeholders to optimise processes in CRM, marketing automation, lead generation, and reporting systems.
- System Requirements Definition:
- Define detailed system requirements for sales and marketing platforms, including CRM tools (e.g., Salesforce), marketing automation systems, analytics platforms, and reporting tools.
- Ensure system solutions align with business goals such as customer acquisition, retention, and engagement.
- Collaboration:
- Collaborate with IT teams, software vendors, and business units to ensure that sales and marketing systems meet user needs.
- Act as a liaison between technical teams (e.g., developers, IT architects) and business users (sales, marketing) to ensure that requirements are accurately understood and implemented
- Challenge:
- Question the “as is” and explore options for the “to be”, recognising that what is being asked for is not always what is needed.
- Ensure that requirements are understood and implemented correctly.
- Documentation
- Create clear and concise documentation, including epics, user stories, use cases, requirements specifications, process flows, and system functionality documents.
- Develop and maintain user manuals, system documentation, and training materials for sales and marketing systems..
- Testing and Validation
- Assist in the development of test cases and testing procedures for new or updated sales and marketing systems.
- Coordinate business acceptance testing (BAT) and ensure that systems meet business requirements before go-live.
- Prioritisation:
- Help prioritise system requirements based on business needs, resource availability, and the potential business impact.
- Work with stakeholders to balance competing requirements and determine the most important features or improvements for sales and marketing systems
- Communication and Change Management
- Provide clear, timely communication to finance stakeholders regarding system changes, expected impacts, timelines, and training.
- Support change management initiatives to ensure smooth adoption.
- Reporting and Analytics:
- Collaborate with stakeholders to ensure that sales and marketing provide accurate and actionable reports and analytics.
- Support the implementation of reporting tools and dashboards that track key metrics such as sales performance, lead generation, and marketing ROI.
Experience and skillsets
- Minimum of 3-5 years of experience in business analysis or a related field.
- Experience with Salesforce and CRM Systems.
- Salesforce certification is preferred.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills.
- Familiarity with business analysis tools and techniques (e.g., JIRA, Confluence, MS Visio).
- Knowledge of industry-standard methodologies and frameworks (e.g., BABOK, BPMN).
- Experience working in an Agile/Scrum environment is preferred.
- Finance / Accountancy certification is preferred
Personal Attributes:
- High level of attention to detail and accuracy.
- Ability to work effectively in a team environment.
- Ability to adapt to changing business needs and priorities.
- Proactive approach to identifying and solving problems.
- Strong influencing skills, particularly around MVP delivery, to drive incremental change.
Why join us?
We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.
An inclusive environment to thrive
We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.
Be rewarded for your efforts
We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.
Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials.
We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.
