Product Value Marketing Manager
UK (Homeworking)
Product /
Employee /
Remote
Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers.
We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs.
We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?
As a Product Value Analyst, you will be a strategic advisor, driving product value and adoption.
You will effectively communicate product capabilities and outcomes to diverse audiences, strategically positioning our products and overcoming customer adoption barriers. Through cross-functional collaboration, you will track and analyse product performance across various geographies, identifying root causes of in-market variations and supporting local teams in optimising performance.
Responsibilities
- Product Value Document Creation: Develop and maintain documents outlining the value of product outcomes and capabilities.
- Value Differentiation: Create differentiated positioning based on the specific value for various geographies, customer segments, and buyer personas.
- Quantitative Analysis: Consolidate time and motion studies to compare results across different segments and quantify product value.
- Qualitative Feedback: Consolidate qualitative product feedback relating to sales motions and product usage from internal and external stakeholders.
- Product Roadmap Alignment: Understand product developments and articulate the value of developments for different target audiences.
- GTM Asset Development: Develop Go-to-market assets and sales tools to educate and support teams at every sale stage in alignment with Keyloop's sales methodologies.
- Performance Monitoring: Track product availability, revenue performance, and key milestones to identify challenges and ensure goal alignment.
Skills, know-how and experience
- Must Have:
- Product Marketing or Related Field Experience: Proven track record in product marketing or a closely related field.
- Product Lifecycle Experience: Experience with product launches, growth and expansion strategies.
- Customer-Centric Sales Enablement: Experience in creating product-related content to support sales teams and deliver value to customers.
- Value Articulation: Demonstrated ability in translating product features and functionality into valuable outcomes corresponding to customer needs and business drivers.
- Analytical and Critical Thinking: Ability to collect, analyse, interpret data, evaluate information, solve problems, and draw informed conclusions.
- Effective Time Management: Ability to communicate effectively with internal and external stakeholders while managing multiple projects and meeting deadlines.
- Preferred:
- Software Business Drivers: Knowledge of the key business drivers relevant to software and technology companies.
- Industry Experience: Understanding the unique challenges and opportunities within the automotive or supply chain industries.
- Matrix Organisations: Proven ability to work effectively across multiple teams and functions, spanning diverse geographies.
- Technology and Product Expertise: Experience working with both legacy and new technology, while managing complex product lines or portfolios.
Why join us?
We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.
An inclusive environment to thrive
We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.
Be rewarded for your efforts
We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.
Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials.
We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.
