Head of Marketing

New York, New York /
Sales & Marketing /
Full time employee
/ On-site
About us
Keyway is a Series A stage PropTech company. We are building a new ecosystem for commercial real estate where every deal, no matter how big or small, receives the right resources and systems to succeed. We leverage AI to identify commercial real estate opportunities and our own technology  to ensure that the transaction itself is transparent, smooth and predictable. We are not brokers, buyers or sellers - we are connectors.

Our CEO has successfully launched three companies, and our leadership team are alumni from respected companies such as Goldman Sachs, Google, Jamestown, Capital One, McKinsey, Brookfield, and Compass among others. We recently raised a $25M Series A, and have raised over $100M in total funding up to this point.
We are backed by Canvas, Camber Creek, Thomvest & FJ Labs, four venture capital firms that have invested in other successful companies like Alibaba, AppNexus, Betterment, Buzzfeed, Dataminr, Dropbox, FanDuel, Houzz, Klarna, Opendoor, Palantir, Stripe, Uber, and Upwork (among others). 

Our Head of Marketing will be responsible for managing and executing all things related to branding, content marketing, PR and communication, demand-side and supply side marketing engagement. This position will be a cross functional role, collaborating with teams such as Acquisitions, Investor Relations, Technology/Product and Talent. Our ideal candidate is a self-starter with a proven track record of market positioning, marketing communications, demand creation, and building pipeline opportunities, preferably in the financial technology space.

Scope of Responsibilities

    • Own the holistic brand positioning and strategy, by working closely with cross functional teams to understand their needs by segment, and providing strategic recommendations
    • Plan, strategize, develop and launch marketing programs related to: content marketing, branding and demand-side and supply-side marketing
    • Develop and track marketing KPIs related to lead generation and funnel rates to track successPlan, budget and execute full lifecycle marketing for conferences and other company events
    • Hands on execution of key marketing tasks including events, awards, thought leadership, PR/press communications, etc.
    • Monitoring industry trends and briefing the team on new informationSupport sales and business development efforts with collateral materials, content, retargeting strategies and email marketing.Develop and execute PR strategy

About You

    • Bachelor’s degree in Marketing, MBA preferred
    • 8+ years of progressive experience (ideally a mix of agency/in-house). Experience within building marketing programs within B2B is a must. Fintech, Proptech, Real Estate and/or Medical is a plus.
    • Branding experience is preferred, as well as experience launching successful content strategies
    • At least 2 years of leading teams preferred
    • Knowledgeable and practical experience with SEO, marketing tools and related software
    • Exceptional organizational and communication skills with the ability to effectively balance priorities and deliver results in a fast paced and entrepreneurial environment. 

Our Values

    • FAIR PLAY - At the heart of our values is the idea that we approach every business, every person and every deal with the understanding that there is always a fair way for everyone involved. We don’t treat people or businesses differently because of their title, rank or size, and we don’t try to make deals happen that we wouldn’t want to be on either side of.
    • TRANSPARENCY - What we do and how we do it should be easy for our partners and team members to observe and understand. The Real Estate space is not known for being clear, and our approach to everything from pricing to process is the opposite of that norm. In that vein, we strive to be predictable. We leverage data and technology to bring clarity to the real estate space, and we let people, both inside and outside of the company know what they can expect from a deal, a job, an assignment, etc. We set expectations so that no one is surprised by how things unfold or turn out.
    • OWNERSHIP / HARD WORK - People who start their own businesses work harder than anyone, and we are building a business for them. They will (or should!) judge us by their own standards, which means we must be efficient, innovative, impactful and available. Just like they are.
    • ACCOUNTABILITY - One’s personal and the professional can be intertwined, and a SMB owner personifies this. Small businesses are an extension of the people that start them, and our own business is just as likely to be helping an SMB owner achieve a personal goal as a business goal; the truth is, they might be one and the same. Similarly, we believe that our own team members’ personal and professional goals may be intertwined. We believe in making space in the workplace for personal growth, just as we know that growth in the personal space often depends on what happens in the professional.
    • CELEBRATE GROWTH - When a business or a person achieves a milestone, whether it’s personal or professional, it needs to be celebrated. And in the SMB space, where the personal and the professional are so intertwined, those celebrations might look like a hybrid of the two. We are ok with that. In fact, we think it’s awesome.
Salary: $120k-$180k

At Keyway we celebrate diversity and recognize the value it brings to our customers and employees. We are proud to be an equal opportunity workplace.