Director of Marketing

Anywhere - remote US /
Revenue – Marketing /
Full-time
/ Remote
About Kiddom
There’s a lack of high quality core curriculum in the K-12 marketplace and it’s exacerbating educational inequities, directly impeding our children’s ability to pursue the college or career pathways of their dreams. We believe high quality instructional materials are critical for an outstanding education. Kiddom’s technology helps teachers understand, utilize, and measure the impact of curriculum. Our platform offers school districts only the best curriculum in the marketplace, rebuilt inside simple, flexible technology to enable teachers and learners to unlock their full potential.

We are a passionate, collaborative team focused on building transformative education technology and making a measurable impact in K-12 education.
We strive to create an inclusive, positive team culture where everyone is respected and valued for everything they bring to Kiddom, not just what they produce.

We're looking for a passionate Director of Marketing to command the company’s marketing efforts and strategies. You will be responsible for the strategic and operational programs, campaigns, and results, all of which must offer measurable ROI (i.e. revenue). You will help build on the company’s growth accomplishments, will integrate marketing efforts across departments and build and scale the marketing team. You will find the optimal balance of demand generation, brand awareness, and customer marketing activities to support our sales motion as well as our channel sales motion. To be successful, you will be agile and creative about bringing new products to market, and have a strong vision for how to define and measure success. We are looking for a solutions-oriented collaborator who is relentlessly focused on building long-term value for school systems around the world.
 
As the Director of Marketing, you will partner with Kiddom’s Sales, Customer Success, and Product Development teams to build and deliver on tactical and strategic level marketing initiatives that impact Kiddom’s business strategy. Working with these teams you will use your unique blend of marketing skills to craft the ideal product story and marketing assets to deliver business results.

You will:

    • Partner with and manage demand generation programs and operations to execute quality programs, drive net new opportunities, and deliver high levels of ROI. 
    • Develop product positioning and messaging that differentiates Kiddom in the marketplace and resonates with our target customers.
    • Communicate Kiddom product capabilities, differentiation, and value across internal teams and marketing collateral
    • Develop and manage an effective GTM toolkit that drives and improves conversion of pipeline
    • Create launch/go-to-market (GTM) plans for new product releases and lead cross-functional/partner execution against these plans.
    • Support all stages of demand generation by developing our messaging strategy and producing high quality, externally-facing content including webinars, data sheets, demo videos, website copy, blog posts, and more.
    • Enable marketing and sales teams to bring our product story to life, across every channel, in every stage of the buyer & customer journeys
    • Build and lead the marketing team from the front; assume the player/coach model

What we're looking for...

    • Minimum of 10+ years in marketing products across the customer lifecycle; experience of multi-channel and content marketing, including social media, email, search and mobile
    • Willingness to roll your sleeves up, get into it, and execute (no room for "strategy-only" applicants)
    • Track record of success using ABM (account based marketing) for B2B sales
    • A data-driven mindset 
    • Exceptional written communication skills across a wide range of media
    • Experience working in agile or cross-functional teams
    • An interest and a passion for using technology to solve problems in education
    • Saas Marketing experience that scales from our current stage of business
Salary range is dependent on geography and demonstrated role related ability during the interview process.

Potential range: 160k-200k

What we offer
We are a passionate, collaborative team focused on building transformative education technology and making a measurable impact in K-12 education.
We strive to create an inclusive, positive team culture where everyone is respected and valued for everything they bring to Kiddom, not just what they produce.

Full time permanent employees are eligible for the following benefits from their first day:
-Competitive salary
-Meaningful equity
-Health benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
-10 paid sick days per year
-Unlimited vacation time policy (subject to internal approval). Average use 4 weeks off per year.
-Paid family leave after birth/adoption of caretakers and minimum of 16 paid weeks for birthing parents. Meant to supplement benefits offered by State.

COVID Vaccination Policy
Kiddom policy requires employees to be vaccinated before they visit an office or attend company events..
We have remote roles but in certain positions where office attendance is deemed to be essential to the role, offers of employment shall be conditional upon proof of vaccination.