Strategic Marketeer
Kats
Sales & Marketing – Marketing /
Full time /
Hybrid
Vacancy: Strategic Marketeer
đź“ŤOnly open to residents of the Netherlands & EU countries
Join The Kingfish Company and Shape the Future of Sustainable Seafood!
Are you a data-driven marketing strategist with a passion for sustainability and food innovation? Do you excel at turning market insights into commercial success? If so, we invite you to become part of our team as a Strategic Marketeer at The Kingfish Company!
About Us
At The Kingfish Company, we are pioneering sustainable, land-based aquaculture, setting new standards in responsible seafood production. Our premium Dutch Yellowtail is featured in Michelin-starred restaurants and high-end retailers worldwide. As we continue to grow, we are looking for a Strategic Marketeer to strengthen our market positioning, drive expansion, and elevate our brand on a global scale.
Your Role
As a Strategic Marketeer, you will play a pivotal role in analyzing market opportunities, developing compelling positioning strategies, and ensuring our products reach the right audience with maximum impact. You will work closely with the Commercial Director, sales teams, and cross-functional departments to transform insights into actionable strategies that fuel growth and reinforce our leadership in the industry.
Key Responsibilities
Market Research & Strategy
Develop data-driven positioning strategies that clearly differentiate The Kingfish Company from competitors.
Conduct in-depth market analysis to assess trends, competitive landscape, and growth opportunities.
Identify high-potential markets and define go-to-market strategies for global expansion.
Monitor consumer behavior and industry trends, ensuring alignment with evolving market demands.
Customer & Consumer Insights
Gather and analyze customer feedback and emerging trends to refine product offerings.
Translate insights into tailored marketing approaches, from Michelin-star chefs to high-end retailers.
Stay ahead of digital, cultural, and industry trends, adapting our marketing accordingly.
Campaigns & Market Activation
Develop and execute market entry campaigns, product launches, and promotional activities.
Work closely with sales and marketing teams to craft compelling storytelling and brand messaging.
Lead brand visibility initiatives across multiple channels, ensuring a strong and consistent market presence.
Cross-FunctionalCollaboration
Function as the strategic link between marketing insights and commercial execution.
Work closely with sales, R&D, and production teams to align market strategies with business goals.
Ensure seamless coordination between global and local marketing initiatives.
What You Bring
Marketing & Commercial Expertise
Proven experience in market research, brand positioning, and strategic marketing (preferably in premium seafood, food or FMCG).
Strong understanding of B2B & B2C marketing, particularly in HORECA, retail or foodservice sectors.
Experience in pricing strategies, sales enablement, and go-to-market execution.
Analytical & Strategic Thinking
Ability to analyze data and translate insights into actionable strategies.
Expertise in ROI measurement, performance tracking, and campaign optimization.
Problem-solving mindset with the ability to balance strategy and execution.
Hands-On & GrowthMindset
Entrepreneurial, hands-on approach, suited to a fast-growing, scale-up environment.
Team player with a proactive, can-do mentality.
Passion for sustainable food production and innovation.
This is a hybrid work positionbetween office and working from home. A minimum of 50% working on-site is required to facilitate broader team collaboration.
Creative & Communication Skills
Strong storytelling and content creation abilities to engage various audiences.
Ability to manage stakeholder relationships, from internal teams to external partners.
A pulse on food industry trends, sustainability, and consumer behavior.
What We Offer
A strategic role in a fast-growing, mission-driven company at the forefront of sustainable aquaculture.
A dynamic and innovative work environment with autonomy to shape market strategies.
Opportunities for professional growth in a global, rapidly expanding industry.
A collaborative and passionate team that shares your drive for making an impact.
Ready to Dive In?
Join us in revolutionizing the future of seafood! If you're ready to leverage your marketing expertise and drive impact in a purpose-driven company, we’d love to hear from you.
Apply now and join us in flavoring the future of fish!
