Marketing Manager, FLUency School Health Program

Remote - USA /
Marketing /
Full-time
Do you want to use your skills to help change the world? Join us! 
 
Kinsa is on a mission to stop the spread of infectious illness through early detection and early response. Our real-time early warning system for illness (featured in the New York Times, on Rachel Maddow, CNBC, FOX News, and more) predicts COVID-19 outbreaks 3 weeks in advance and flu 20+ weeks in advance.
 
For six years, Kinsa’s FLUency school health program has put this mission into action in underserved communities nationwide. By empowering families and staff with award-winning smart thermometers and access to a mobile health application, school leaders can:
·      Know in real-time when and in which grades symptoms are starting and spreading
·      Target testing and disinfecting efforts where they’ll have the most impact
·      Reduce school transmission by guiding symptomatic students and staff to seek care and treatment early, and increasing preventative actions of the at-risk
·      Contain outbreaks early, reduced illness and absenteeism in schools
 
We're hiring a Program Marketing Manager to amplify the success of the program:
 ·       Generate new interest from schools & school districts
 ·       Engage school nurses and principals to run a successful program
 ·       Grow the number of families participating per school
 ·       Increase activation and retention rates of Kinsa thermometers amongst families and within schools
 
This role is ideal for motivated professionals interested in:
 ·       Making a huge impact in a public health startup organization and in the day-to-day lives of educators, students, and families across the country
 ·       Amplifying the success of a public health program, demonstrating how it creates meaningful impact in communities
 ·       Managing, growing, and evaluating marketing programs  
 
You’ll report directly to the Head of the FLUency program, and work closely with members of the marketing & program teams to execute multi-channel marketing programs, with a particular focus on our national school health program FLUency.   
 

RESPONSIBILITIES:

    • Work closely with our Marketing & Program teams to execute the day-to-day marketing activities of a large national school health program. These include: 
    • Acquisition of new schools and school champions to participate in the program
    • Engagement and retention of schools and school champions to achieve success in the program
    • Creating and running marketing campaigns across social, direct, and experiential platforms to help parents sign up and use Kinsa thermometers, and understand the value of our system
    • Creating marketing and promotional materials highlighting program impact
    • Tracking the performance of the program and conducting analysis to ensure key success metrics are being met, using critical thinking skills to inform major decisions surrounding program growth
    • Incentivizing and inspiring users to use, love, and advocate for our products and program

REQUIREMENTS:

    • 4+ years in a Brand marketing or digital marketing role with responsibility for user acquisition and engagement initiatives
    • Comfortable setting metrics, synthesizing data, assessing insights, and making sound, actionable recommendations to achieve goals
    • Excellent verbal and written communication skills, along with superior interpersonal skills 
    • A can-do attitude and a personality that enables you to rapidly build strong relationships with customers and program advocates
    • Flexibility with the changing priorities and creative problem-solving skills that come in a startup environment
    • Strong level of independence and efficiency
About Us
At Kinsa, we are on a mission to curb the spread of infectious illness through earlier detection and earlier response. It’s a lofty goal that can only be achieved through the collective efforts of a committed and cohesive team. Our five Team Values describe the environment we cultivate and the traits we look for in our teammates:

Be an Owner 
We take ownership over the problems we work on and are focused on identifying effective solutions.

Be The Person You Want To Work With 
We are considerate and inclusive of our colleagues. We mutually set expectations and aim to exceed them. 

Prove, Then Move 
We employ small-scale testing of initiatives, using limited resources before investing more heavily. 

Be Worthy Of Our Users’ (And Colleagues’) Trust 
We listen, use good judgment, and are honest—especially when things aren’t going well. 

Be A Force Multiplier 
We make our team better through collaborative support, respectful feedback, and, if necessary, thoughtful dissent.