Marketing Manager
Dubai
Growth – Marketing /
Full-Time /
Hybrid
Kitopi is the region's leading creator and partner for magical food experiences. With a purpose to satisfy the world’s appetite to create joy, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the industry by helping brands grow and scale in both the delivery and dine-in spaces.
Launched in Dubai, UAE, in January 2018, Kitopi has grown to become one of the greatest success stories in the food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest tech-focused investment fund, the Softbank Group. This investment elevated Kitopi to Unicorn status, making it the fastest Unicorn to emerge from the MENA region.
Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS) - an in-house suite of applications that optimizes cloud kitchen operations in real time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry and remain the leading food company in the region.
With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It also operates its Customer Experience Center in Amman, Jordan, its Engineering Hub in Krakow, Poland, and its Robotics Hub in Odense, Denmark.
What You'll Do
- Establish and identify a brand guidebook for your brand. Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels.
- Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year. Marketing initiatives to also include offline/dine-in activation campaigns, events, and offline activation strategies.
- Capture the local market by continuously building/promoting the brand image through local store marketing initiatives.
- Prepare strategies for the launch of new products/promotions and implement them throughout the complete customer journey.
- Track and stay on top of market trends.
- Lead PR and influencer partnerships for your brand and build ongoing relationships with the media.
- Liaise with creative, social, media, PR, and events departments to manage and build brand creative assets and ensure timely execution of your planned initiatives.
- Analyze customer feedback, ratings, and reviews and share insights with the wider team.
- Provide input into pricing strategy.
- Optimize brand packaging design.
- Analyze marketing initiative effectiveness on a regular basis with reports to be shared with key stakeholders. Lead/track your digital and OOH/mass media campaigns.
What Are We Looking For?
- Bachelors degree in Marketing Management or Communications
- Minimum of 5 years experience in Marketing and Communications, specifically in the F&B, FMCG, Hospitality industry - Agency experience is preferable
- Lively and charismatic with a passion for food and great knowledge of the consumer
- The ideal candidate is creative yet results-driven will have the ability to think outside the box and work closely with key stakeholders in the business to achieve our common goal of satisfying the world’s appetite!
Benefits
- Extensive learning opportunities with hard and soft skill training to help you improve and challenge yourself.
- Be involved in customized workshops run by the Kitopi Academy.
- Have the chance to work in an international, diverse, and inclusive environment.
- Get the flexibility to work from anywhere, including international locations.
- Become part of one of the most caring communities out there.
- Free and unlimited access to a nutritionist.
- No Dress Code! (T&C applies).
- The famous team activities and social events bursting with fun.Inclusive private health insurance.
- Up to 50% discount on Kitopi brands.
- Annual leave as per the company policy.
- Flexible working hours to support work-life balance.
Additionally, we offer:
- Wellness spaces designed for mothers inclusive for all.
- Monthly well-being programs to nurture your mental and physical health.
- Informative and empowering webinars to support your growth.
- Social Thursdays and Fridays across markets to gather and connect with colleagues.
Recruitment Process and Timeline
First, you apply, and our talent attraction team will review your profile. If your profile matches our requirements, you will receive a link to schedule a meeting with a recruiter at your convenience. This meeting is an opportunity for you to share more about yourself and for us to get to know you better.
If you are shortlisted, you will meet with our hiring managers. Depending on the role and its requirements, you may need to attend 2-3 interview rounds. These rounds could include a case study, role-play, trial assignment, or live coding session, which will be communicated to you in the initial conversation.
Upon successful completion of the interview rounds, your recruiter will contact you to discuss the offer. We aim to complete this process within 2-3 weeks.
So, what does it really mean to work at Kitopi?
We are constantly striving to make Kitopi the best place to work, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong.
Kitopi is an equal-opportunity employer. While we currently operate in 6 countries, we are over 70 different nationalities of talented Kitopians. Whether you are a seasoned professional, a recent graduate, or someone looking to return to the workforce after a break, we encourage you to apply. We celebrate rich diverse backgrounds, lifestyles, and cultures and have a 0-tolerance policy towards racism, bigotry, and hate. Please apply if you see a position that makes your heart skip a beat and help us build a company that we are all proud to work for.
Along with offices in all the markets we operate in, we also believe in a “work from anywhere” policy - you get to choose the environment you operate in because we believe this will help you deliver work you're proud of.
Customer-obsessed and tech-enabled, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite.
