Marketing Manager

Oakland, Ca /
Kiva Brands – Geo Expansion /
Full-time
Kiva Confections (www.kivaconfections.com) is the premier cannabis-infused edibles company in California, the largest cannabis market in the world. Kiva's line includes Kiva Chocolate Bars, Terra Bites, Petra Mints, and Camino Gummies. Our products are crafted from premium ingredients and skillfully combined with California cannabis. Since our beginning in 2010, our goal is to create confections that redefine what a cannabis confection ought to be. By applying art and science to ensure a deliciously consistent experience every time, we continue to deliver on that mission today.
 
We have aggressive growth plans as the legal market, and consumer adoption continues to expand. Key growth initiatives include bold platform innovation, best in class marketing, geographic expansion, strategic partnerships, and more. We are resourced for this explosive growth and looking for great people to help take us to the next level.

We are looking for a Marketing Manager to lead all marketing efforts outside of California. Known internally as Geo Markets, Kiva has a presence in 6 states outside of California and plans to enter more markets over the next year, we need someone who can take the successful programs running in California and translate them to these other markets.

In addition, we need a rock star organizer who can keep our timelines straight, and track versions of marketing assets like a hawk. Reporting to the Director of Marketing, this role will work closely with cross functional partners both internally and with our state-partners to deliver winning marketing programs that continue to build Kiva into a nationally recognized cannabis brand. 

As a Marketing Manager, you'll...

    • Spearhead out-of-state marketing efforts within the Kiva marketing team 
    • Work with Geo General Manager to understand each market and develop marketing programs to support initiatives in each state
    • Leverage existing Kiva programs, promotional assets, and campaigns to build state-specific marketing plans
    • Work with internal Designer & Marketing Communications Manager to execute marketing programs for Geo states
    • Liaise with state partners to deliver assets and route approvals 
    • Manage and track all Geo Marketing projects in Asana, Brandfolder, and ManageArtworks
    • Oversee and manage packaging updates for all out-of-state partners- work with Designer to update and deliver packaging files according to state guidelines, oversee approval process with cross functional partners, and send final approved packaging to printer
    • Create swag for CA & Geo states, identifying opportunities to win in store and with consumers, source vendors, and working with Designer to create premium designs
    • Responsible for keeping assets for Geo and CA organized in Kiva’s digital asset management tool
    • Monitor competitive landscape in Geo states and make actionable recommendations to Marketing team and GM for how to adjust programs or create new ones

What we're looking for...

    • You have impeccable attention to detail to the point where some have even said you’re Type A
    • You enjoy working in a fast-paced environment where daily responsibilities change based on projects and team priorities
    • You’re unafraid to dive in and solve problems, find answers, and roll up your sleeves to get things done
    • You’re able to organize and manage multiple projects, juggle competing priorities, and deliver projects on time and within budget
    • You’re a proactive self-starter, self-motivated, and able to work both independently as well as take direction well
    • You’re a passionate marketer who wants to make their mark on an emerging industry 

What you'll need...

    • B.A. or B.S. required, marketing or business emphasis strongly preferred
    • Must have 3-5 years of experience in a marketing, project management, or agency role
    • Strong analytical and problem-solving skills
    • Excellent communication skills and a tenacity for getting things done
Kiva Confections provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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