Director, Media Planning

Toronto /
Media /
Full-Time
We are looking for a media expert to act as a liaison between clients and the internal media team. This includes working on site with clients to help identify and understand their media needs in regards to planning, buying, and education of the media landscape. Once specific needs are identified this role is responsible for helping to recognize and implement solutions that will contribute to achieving client goals.

Define a long-term strategic roadmap for media with key accounts:

    • Understand and stay up-to-date with digital media technologies, trends, vendors and best-practices
    • Understand and stay up-to-date with pharmaceutical marketing technologies, trends, vendors, best-practices and regulations—for patient marketing, healthcare professional marketing, and marketing to other healthcare stakeholders
    • Collaborate with internal teams to define a long-term vision for digital media at key account and a step-by-step implementation roadmap for achieving it
    • Communicate and advocate for this vision both internally (such as to media planners and account services teams) and externally (such as to clients)

Direct implementation of the roadmap at a cross-brand, account level:

    • Provide direction for implementation of platforms and technologies that reflect best-practices (ad serving, data management, etc.)
    • Provide direction for the development and adherence to processes that reflect best-practices (planning, buying, reporting, optimization)
    • Provide direction for the creation of templates and tools that maximize efficiency, effectiveness and repeatable excellence

Lead cross-channel media planning and optimization for brand media programs:

    • Provide evidence-based recommendations on channel budget allocation
    • Collaborate with internal media team, including display media planners and search engine marketing experts, to maximize media effectiveness across channels
    • Work with display media planners, search engine marketing experts and analytics team to maximize media return on investment
    • Cultivate relationships with strategic partners, including platform providers, publishers and networks

Skills and Experience

    • At least eight years in a digital media role, with a background in strategic digital media planning and experience in key media channels, including Display, SEM, and SEO
    • Deep knowledge of all digital media channels and their strategic role
    • Knowledge of, interest in and excitement about emerging digital media technologies and channels, such as programmatic buying and native advertising
    • Proven experience defining, communicating and implementing a strategic vision
    • Passion for digital health and the possibilities of digital media for healthcare
    • Drive to maximize return on investment and quantifiably prove it
    • Knowledge of and experience with pharmaceutical marketing is preferred
    • Knowledge of and experience with healthcare media vendors is preferred
Klick embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.