Associate Director, Programmatic
Toronto, Ontario
Media – Media /
Full-Time /
Hybrid
The Associate Director, Programmatic will play a key role in Klick’s Media team, working to enhance, expand, and innovate Klick’s programmatic offering. This role demands a strategic thinker with hands-on expertise, who will oversee projects from start to finish and manage a dynamic team, ensuring quality client service, flawless campaign execution, and continuous team development.
Key Responsibilities
- Strategic Leadership: Shape and execute programmatic media strategies aligned with client goals, with a focus on healthcare and pharmaceutical markets advertisers.
- Campaign Oversight: Analyze performance, drive strategic optimizations, and maintain high standards in programmatic and display media operations across several clients.
- Client Partnership: Act as the primary point of contact for client marketing teams and internal stakeholders, delivering programmatic media insights and recommendations that support client objectives and foster account growth.
- Team Management: Mentor and manage a team of junior programmatic traders, enhancing their skill sets and ensuring a positive, collaborative team environment.
- Innovation & Development: Identify new programmatic opportunities, develop a testing framework, and share insights on evolving best practices across the agency.
- Operational Excellence: Implement efficient processes and quality control measures, aiming to streamline workflows and optimize resource use across campaigns.
- Performance & Accountability: Lead by example, instilling a culture of high performance, accountability, and continuous improvement.
Qualifications
- 6+ years in programmatic advertising, with 3+ years in client-facing roles.
- Extensive knowledge of the DSP and SSP landscape
- Experience leveraging these platforms for precise audience targeting and segmentation.
- Previous hands on keyboard expertise in platforms such as The Trade Desk, Nexxen, Yahoo!, and GoogleAds.
- Experience in executing and managing campaigns across channels such as CTV, OLV, Display, Rich Media, Audio, and more
- 3+ years managing hands on keyboard teams, including recruitment, talent development, and performance management.
- Strong operational understanding of key programmatic elements like brand safety, ad viewability, and fraud prevention.
- Analytical, detail-oriented, and skilled in Excel, Word and PowerPoint.
- BA degree
- Strong Leadership and Communication Skills: Capable of motivating teams, presenting complex data insights to stakeholders, and fostering cross-departmental collaboration.
- Strong Understanding of Emerging Trends and Technologies in Programmatic: Awareness of the latest trends (e.g AI-driven targeting, cookieless capabilities)
- Strong Leadership and Communication Skills: Capable of motivating teams, presenting complex data insights to stakeholders, and fostering cross-departmental collaboration.
- Background in an agency or in-house programmatic team, demonstrating a comprehensive understanding of programmatic strategies and processes.
Preferred Experience
- Working with healthcare or pharmaceutical brands.
- Managing large-scale campaigns in the US market
- Collaborating in multi-agency or remote resource settings.
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