Director, Marketing Analytics & Integration

Any Office /
Analytics /
Full-Time
Location: Toronto, NYC or Philadelphia

Job Description

Under the umbrella of our Marketing Strategy and Activation group and as a Leader in the Analytics discipline at Klick Health, you will work under the VP of Analytics and manage a portfolio of clients or brands.  Success in this position requires managing projects/engagements, delivering digital and marketing analytics as well as other innovative, advanced pre/post commercial analytics solutions for our clients.  This role is responsible for the application of data driven insights into the Klick strategy, activation and planning measurement process. Additionally, the role requires that you design and lead the implementation of modern measurement platforms and longer term analytics roadmaps for Klick clients. Working closely with the internal client teams and Analytics leads is vital to this role. You will function as an expert technical point of escalation, analytical problem solver and technical/analytical translator to internal account teams and clients.  You will provide ongoing strategic account direction/vision for analytics technology, process and digital reporting/insights.

Responsibilities

    • Set up analytics configurations for new clients through the completion of analytics audits and evaluations
    • Ensure the flow of data through various stages of our clients’ customer journeys
    • Collaborate with the Marketing Strategy and Activation team to develop, execute, and analyze results for complex campaigns
    • Utilize third-party tools including Adobe Analytics (Omniture/SiteCatalyst), Adobe Activation (Dynamic Tag Management), Adobe Launch, Adobe Target, Tableau, Google Marketing Platform and Google Tag Manager
    • Guide the long-term vision and architecture for the data pipelines, data repositories, and data models required to provide high-scale and high-integrity solutions that meet the dynamic, complex data needs of Klick
    • Assist in building and developing a team of talented Data Engineers, Marketing Analysts, and Data scientists
    • Build relationships across Klick, working with Analytics and Data Science teams for insights and to ensure that data is accessible, readily available and usable for analysis
    • Lead a continuous learning environment with respect to utilizing the latest methodologies, technologies, and illustrative best practices to tell stories which can drive business decisions
    • Define approaches and lead projects that close data gaps and identify insights, as well as manage external partnerships and negotiate contracts with syndicated & custom insights suppliers
    • Understand the contracted scope of work, proactively identifying potential out-of-scope activities and bringing to the attention of the project leader
    • Work on business development efforts by providing ad-hoc feasibility reports, providing estimations of effort and developing methodologies that address client needs
    • Provide selfless knowledge transfer and mentoring of junior team members. Potential for direct people management based on desire and prior experience

Qualifications

    • Bachelor’s degree (Masters / PhD preferred) in statistics, information technology or computer science
    • The candidate must have 8+ years of experience consulting clients on making strategic investment decisions to improve business results
    • Senior resource must have strong functional understanding of current marketing analytics, adtech, martech and research techniques, as well as an innovative vision on how to keep pace with the ever changing marketing environment
    • Strong client management/consultative experience both presenting and resolving issues.
    • Extensive experience leading and managing marketing technology projects from ideation through installation
    • Demonstrated experience with programmatic audience buying concepts and execution
    • Applied quantitative skills and the ability to roll up sleeves and dig into the numbers when necessary
    • Matrix leadership qualities will be required to lead external and internal resources into new marketing effectiveness territories
    • Strong attention to detail, and ability to quality check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
    • Be outgoing and able to integrate with a fast-paced Media Planning, Strategy, Technology and Activation teams
    • Ability to cultivate relationships with technology and research partners
    • Ability to problem solve and develop innovative approaches along with a drive to learn and master new techniques and technologies
    • Strong organization skills and ability to work on multiple tasks simultaneously while achieving quality standards and meeting deadlines with ambiguous requirements
    • Excellent written and verbal communication skills. Strong interpersonal skills and ability to work collaboratively across teams
    • Project management and/or team leadership experience preferred
    • Consulting experience preferred
    • Adobe Analytics Business Practitioner certification preferred
    • Google Marketing Platform Certification(s) preferred
    • Experience with people management, mentorship preferred
Klick embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status. If you require disability-related accommodation during the application or interview process, simply let us know and we’ll work with you to ensure you have a positive experience.