Retention Marketing Coordinator (Email and SMS)
Toronto, Ontario
Marketing – Digital Marketing /
Full Time Permanent /
Hybrid
Knix is on the hunt for a Retention Marketing Coordinator! This individual will be responsible for end-to-end execution of Email and SMS lifecycle marketing campaigns.
About You
- You are adaptable and self-motivated.
- You thrive in a dynamic work environment with tight deadlines and fast turnaround times.
- You love the hustle and it excites you.
- You’re a collaborative team player but know when to hunker down and get things done independently. You are comfortable flexing between both.
- You are highly organized with a strong attention to detail. Moving parts and last-minute changes happen but it doesn’t scare you.
- You are an analytical thinker. You like interpreting numbers and data into actionable insights and applying the learnings. The ideal candidate will understand the importance of permission-based campaigns (email marketing and SMS) in supporting digital marketing revenue targets.
- Above all, you’re proactive, positive, and inspired by Knix and our mission!
The Opportunity
- Being the tactical owner of all Email and SMS lifecycle campaigns including briefing, coordinating assets, quality assurance, scheduling, testing, and reporting.
- Working closely with Retention Marketing Managers to implement lifecycle strategy and execution roadmap using CDP (Customer Data Platform).
- Partnering closely with Creative, Customer Experience, and E-commerce teams to ensure that lifecycle communications are clear, inventory for promoted products is available, and the Customer Experience team is prepared for email replies from subscribers.
- Understanding customer lifecycle and identifying opportunities for personalized communication.
- Embracing the test and iterate mindset and playing an active role in devising, executing, and analyzing tests.
- Managing the upkeep of the testing calendar and results.
- Staying up-to-date with trends and best practices in Email and SMS marketing.
- Supporting other permission-based operations and projects.
Additional duties and responsibilities may be added during the course of employment.
Qualifications
- 1-2 years of experience in a marketing role, with a preference for experience in Email & SMS marketing.
- A background in DTC/E-commerce or agency experience and experience with ESP’s and Shopify is considered a bonus.
- Bachelor’s degree in Marketing, Business, or a related field is required.
- Highly organized with a strong attention to detail.
- Ability to manage multiple tasks accurately while reacting with urgency and reprioritizing as needed.
- Background or understanding in customer acquisition, re-engagement, and retention strategies.
- Demonstrated a strong work ethic and a willingness to learn, with enthusiasm being a must.
Internally this role will be titled Marketing Coordinator, CRM & Lifecycle.
