Senior Manager, Public Relations (US and Canada)
Toronto, Ontario
Communications + PR – Communications /
Full Time Permanent /
Hybrid
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.
The Senior Manager, Public Relations identifies press and communications opportunities that will further elevate the Knix and Kt by Knix brand by driving awareness, sales and retention. This position will oversee Public Relations initiatives to ensure consistent and qualitative coverage of both brands across North America. This requires collaboration with our brand team to establish strong partnerships both on a regional and national scale across Canada & the US. The ideal candidate is specialized in implementing & developing commercial and strategic relationships with organizations & media in accordance with the company's overarching objective, strategic goals and vision.
About You
- You are collaborative in nature and work easily with others while keeping short & long-term strategies in mind to ensure optimal results for all partners involved.
- You are equally creative & logical in your approach to problem-solving & decision-making.
- You are in the know and have an excellent grasp of current events, news, social media trends and pop culture
- You are a natural relationship builder and people person.
- You have experience managing people and agency partners.
- You have a keen knowledge of SEO and how to build PR plans to support SEO growth.
- You've strong time management skills - you can juggle multiple priorities within a fast-paced environment that has multiple moving target.
- You are a community builder and networker by nature, you love bringing people together and fostering connections both expected and unexpected across brands.
- You are a project manager who can see the big picture all while managing every detail of the given initiative in order to reach success.
- You are a problem solver who can rely on your analytical skills to find the best solutions and outcomes when problems arise.
- Above all, you are proactive, positive and inspired by Knix and our mission!
- You are agile and can work independently while staying in contact and collaborating with a larger cross functional team.
The Opportunity
- Facilitate relationship building across various industries and brands to ensure Knix remains top of mind and a partner of choice across the US and Canada.
- Develop, execute, and monitor PR strategies and calendars that drive meaningful storytelling and press opportunities for the Knix and Kt by Knix brands across a wide array of media.
- Manage the day to day back and forth with PR agency partners.
- In tandem with the partnership team ideate on potential partnership opportunities that will drive press and create communications plans against those opportunities.
- Execute against the broader team strategy leveraging public relations to deliver against measurable KPIs.
- Create a systematic, process-driven approach to press outreach and relationship management.
- Research partners, identify key players and generate interest.
- Create project briefs and internal pitch decks to share with the broader team to gain alignments and project approvals.
- Collaborate with senior management and other marketing teammates to align our internal goals with new and existing press opportunities.
- Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships.
- Help regional field marketing team evaluate local opportunities.
- Oversee the Partnership and Communications teams brand event calendar to ensure synergy across the department planning initiatives while also keeping the regional event planning in mind.
- Oversee the PR Agency management; briefing, calendars, reporting and schedule of press materials.
- Managing the team & performance.
Qualifications
- At least 7 years of work experience in PR, brand (including partnerships & marketing), communications, etc. with at least 2-3 years of leadership experience managing a team & external partners (i.e.: an agency).
- Previous experience working in-house is required to support brand growth & awareness strategy; working in industries like lifestyle, beauty, or apparel across the US and Canada is a strong asset.
- Experience with Microsoft Office and G Suite.
- Bachelor’s degree or higher in relevant field.
- Previous experience negotiating contracts & agreements.
- Strong time management and logistics experience with the ability to remain proactive, and keeping stakeholders accountable for any deliverables required for launches.
- Proven history of partnership management and strategic initiative development from end-to-end.
- Ability to think critically, utilize subject matter expertise, and problem-solve.
- Highly motivated, self-directed and driven with strong interpersonal skills.
- Ability to learn quickly and independently at times.
- Ability to work independently and as part of a team including cross-functionally and with external partners.
- Stakeholder management and the ability to build relationships internally & externally.
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
