Growth Specialist
Toronto, Ontario
Marketing – Digital Marketing /
Full Time Permanent /
Hybrid
Are you passionate about driving growth through paid social channels and eager to take your career to the next level in a fast-paced environment?
Are you someone who thrives on analyzing data, collaborating with cross-functional teams, and spearheading innovative strategies to drive results?
If so, we're looking for a Growth Specialist to join our team at Knix. As a Growth Specialist, you'll play a crucial role in optimizing our paid social channels to meet acquisition, revenue, and traffic targets while contributing to the development of creative strategies and initiatives. If you're a proactive, data-driven marketer who loves to collaborate and make an impact, we want to hear from you!
About You
- You are obsessed with identifying new opportunities to increase new customer growth.
- You can make sense of complex and contradictory information and effectively problem-solve.
- You love to collaborate with various team members and cross-functional partners.
- You’re a self-starter and can work autonomously to deep-dive into campaigns and data to surface new insights and ways to approach strategy, testing and creative.
- You are adaptable and self-motivated.
- You thrive working in a dynamic fast-paced environment – you love to hustle and it excites you!
- Above all, you’re proactive, positive and inspired by Knix and our mission!
The Opportunity
- Oversee day-to-day management and execution of paid social campaigns and programs, including cross-functional reporting, pacing, A/B testing, and account hygiene checks.
- Optimize performance to meet business objectives and weekly targets, collaborating closely with channel managers.
- Own creative trafficking and communications between teams, working closely with Creative and Integrated Marketing teams to ensure concepts and messaging align with channel and audience strategies.
- Conduct regular analyses and surface qualitative and quantitative insights to drive optimal performance, strategy recommendations and stakeholder buy-in.
- Collaborate with vendor partners such as Meta, Pinterest, TikTok, and others to deliver high-impact initiatives and identify growth opportunities.
- Stay informed about industry trends, best practices, and new tools to continually innovate and improve Knix's paid social strategy and growth efforts.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field.
- 2-3 years of relevant experience in paid social channels such as Meta, Pinterest and TikTok.
- Strong knowledge and experience with Meta is required.
- Understanding of direct-response marketing principles and managing to CAC and ROAS KPIs.
- Familiarity with brand/upper-funnel marketing is beneficial.
- Exceptional attention to detail and organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong interpersonal and communication skills with the ability to collaborate effectively across teams and departments.
- Experience optimizing against third-party analytics tools such as Google Analytics, Omniture, Amplitude, or Rockerbox.
- Proficiency in the Microsoft Office Suite.
- Agency experience is a plus.
