Integrated Marketing Manager
Toronto, ON
Marketing – Brand Marketing /
Full Time Permanent /
Hybrid
Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
About You:
We’re looking for an Integrated Marketing Manager to drive the strategy, coordination, and execution of cross-channel campaigns at Knix. As a key member of the Marketing team, you’ll lead integrated communications across creative, paid media, social, email, partnerships, PR, and retail to ensure cohesive and high-impact storytelling across every touchpoint. Reporting into the Senior Director of Brand, this is an exciting opportunity for a highly organized, collaborative, and strategic marketer to make a meaningful impact in a fast-paced, high-growth environment.
Responsibilities
- Lead the planning and execution of integrated marketing campaigns to drive brand and product awareness, adoption and revenue grow, across multiple channels (digital, social, email, influencer, partnerships, PR, and retail).
- Develop campaign briefs that clearly articulate objectives, key messaging, deliverables, and timelines—ensuring alignment across all stakeholder teams.
- Collaborate closely with creative, paid, social, and lifecycle teams to ensure assets and messaging are consistent, on-brand, and delivered on schedule.
- Work closely with the Merchandising team to craft compelling value propositions, messaging and positioning for key product lines and product launches.
- Manage project timelines and workflows, driving accountability and alignment across cross-functional teams.
- Own campaign recaps and performance reporting in partnership with analytics and channel leads—identifying insights and opportunities to inform future work.
- Stay current on industry trends, cultural moments, and competitor activity to help bring fresh thinking to campaign planning and storytelling.
Qualifications:
- 4+ years of experience in marketing, campaign management, or integrated marketing-ideally in the DTC, retail, or eCommerce space.
- Strong project management skills and the ability to keep multiple workstreams moving forward in a fast-paced environment.
- Confident communicator and collaborator-you’re skilled at bringing teams together and managing multiple stakeholders.
- Strategic thinker with a knack for translating business goals into compelling, channel-aware campaigns.
- Comfortable with performance data and experienced in interpreting metrics to guide future decisions.
- Passionate about the Knix brand and excited to contribute to our mission of empowering people to live unapologetically free.
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
