Director & General Manager, Kt by Knix

Toronto, Ontario
KT by Knix – KT by Knix /
Full Time Permanent /
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.

Knix is looking for a Director & General Manager, Kt by Knix! The candidate will have full P&L accountability for Kt, including managing marketing efforts, revenue goals and budgets, leading the overall business strategy and growth for the Kt brand.  The ideal candidate is an experienced direct-to-consumer (DTC) or retail executive with a strong understanding of the DTC landscape, including how brand, digital marketing, community, and product help drive long-term sustainable growth. This is an exciting role for someone with an entrepreneurial mindset who loves to build and manage teams, can operate at both strategic and tactical levels, and is ready to take the reins to lead a changemaker brand that’s set to take off for a rocketship growth. This is a senior leadership role at Knix, reporting to the CMO.

About You:

    • You are an impeccable communicator and can influence others through your expertise. 
    • You’re adaptable and comfortable flexing between strategy and the nitty-gritty of execution. You can comfortably and easily manage multiple projects, switching seamlessly between them.
    • You’re not afraid to roll up your sleeves and get the job done when needed.
    • You are skilled at presenting detailed information to large internal and external stakeholders.
    • You are adaptable and self-motivated. You thrive in a dynamic, fast-paced environment, and the hustle excites you.
    • You’re a proven leader and people developer. You care about your team and inspire them to be their best in everything they do.
    • Above all, you’re proactive, positive, and inspired by Knix and our mission.

The Opportunity:

    • Strategy and Leadership
    • Develop and execute the strategy and plan, including full P&L responsibility and team leadership, to ensure that business results are achieved on time and on budget.
    • Establish the right KPIs and cadence of reporting to ensure that the business is performing according to plan.
    • Help shape the longer-term strategy and vision for the role that Kt plays within the larger Knix ecosystem, developing a plan to help maximize growth, leverage both brand's momentum and improve ROI 
    • Speak to Kt's performance and strategy at the company and board levels.

    • Marketing and Brand
    • Think strategically about the best ways to build a brand that feels authentic and relevant to both parents and teens.
    • Identify key partnerships and new strategic opportunities to build brand awareness and keep the brand top of mind for teens and their parents.
    • Work with internal and external partners to identify impactful brand moments and strategic initiatives to enable the brand to dominate the conversation in puberty and period care in North America and beyond.

    • Omni Channel and Growth
    • Strategically navigate the rollout of new growth channels for the brand digitally and in real life to help grow sales and brand awareness, partnering closely with our internal Retail, Amazon and Wholesale teams to create a holistic Kt omnichannel strategy. 
    • Leverage consumer insights and collaborate with the broader Knix product design, merchandising, and planning teams to finalize product assortment and go-to-market strategy.
    • Partner with the eCommerce team to help shape the Kt site experience and merchandising strategies on both the Kt and Knix sites 
    • Work closely with Knix executives to leverage the Knix infrastructure for seamless, rapid growth.


    • 8+ years of experience in cross-functional leadership roles within high-growth companies or entrepreneurial ventures.
    • Solid understanding of brand development and experience collaborating with Brand Marketers on campaigns and awareness strategies.
    • Proven expertise in driving growth, with a strong grasp of growth marketing strategies and tactics.
    • An analytical mindset with a proactive approach to problem-solving demonstrated through a track record of data-driven decision-making.
    • Operational experience in executing expansion strategies, both online and in physical retail.
    • Excellent communication and interpersonal skills, with the ability to manage cross-functional stakeholders and competing priorities.
    • Bachelor's degree in Business, Marketing, or related field; MBA or equivalent preferred.
How we Hire

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.