Marketing Communication Manager (Medical Products)
San Diego, CA
2.2. [ 마케팅 ] – 마케팅 /
Full-time(정직원) /
On-site
Job Summary
We are looking for a Marketing Communication Manager who will be responsible for developing and implementing global marketing plans for Koh Young medical products. This role involves collaborating with cross-functional teams, including sales and product management, to drive product promotion, market penetration, and brand awareness.
Responsibilities
1. Strategic Planning and Campaign Management
- Develop comprehensive marketing communication plans aligned with overall business objectives and product strategies.
- Create and manage campaigns across multiple channels (digital, print, events) to promote Koh Young medical products effectively.
- Monitor and analyze campaign performance metrics, preparing regular reports to evaluate effectiveness and suggest improvements.
2. Content Development and Brand Messaging
- Lead the creation of compelling content, including brochures, websites, press releases, and presentations, ensuring alignment with brand messaging and positioning.
- Collaborate with cross-functional teams to develop consistent and impactful messaging for various target audiences.
3. Collaboration with Sales and Product Teams
- Work closely with sales teams to develop sales enablement materials, presentations, and tools supporting product launches and promotions.
- Collaborate with product management and R&D teams to understand product features and benefits, translating them into effective communication strategies.
4. Event Management and Trade Shows
- Plan, coordinate, and execute participation in industry trade shows, conferences, and events to showcase products and enhance brand visibility.
- Manage pre-event and post-event communication strategies to maximize impact and engagement.
Requirements and skills
- Bachelor’s degree in marketing, communications, or related field.
- Proven experience (5+ years) in marketing communications, preferably in the medical device or healthcare industry.
- Strong understanding of marketing principles, branding, and strategic communication planning.
- Excellent written and verbal communication skills with the ability to create impactful content.
- Strategic thinker with the ability to analyze market trends and develop innovative marketing strategies.
- Ability to work collaboratively in a cross-functional environment.
- English – Korean bilingual is highly desirable.
$100,000 - $140,000 a year
