Influencer Marketing Strategist
Remote (Europe)
Revenues /
Full-time /
Remote
ABOUT KOLSQUARE :
Kolsquare edits a software solution in SaaS used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.
Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, YouTube and SnapChat.
OUR MISSION :
Kolsquare exists to help you reach your greatest potential. And positively impact the world.
Influencer Marketing is today described as a revolution, a 20B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organizations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.
YOUR MISSION AS INFLUENCER MARKETING & DATA STRATEGIST
Your mission is to help the most inspiring brands in Europe (Kolsquare’s clients) reach their full influencer marketing potential in executing the most effective IM strategies.
YOUR SCOPE AS INFLUENCER MARKETING & DATA STRATEGIST
Reporting directly to the Chief Revenue Officer, you will play a pivotal role in developing and implementing personalized influence strategies for our major clients on a global scale. Your responsibilities extend beyond performance analysis to constructing a tailored consulting service, ensuring value delivery and client satisfaction.
Your main responsibilities will be the following:
- Build & Implement a premium IM consulting service, targeting the decision makers of Kolsquare’s clients to offer strategic guidance & trends insights in order to constantly optimize the effectiveness of IM and Kolsquare tool within our clients’ organization
- Collaborate with Kolsquare data team to process in-depth relevant metrics on our clients usage and performance
- Stay abreast of industry trends, tools, and techniques, to propose the most relevant and innovative solutions for each client
- Analyze clients IM performance and industry trends to derive insightful strategic recommendations and impactful personalized solutions
- Be a key player in managing Kolsquare clients relationship, in coordination with the customer success team, especially by taking initiatives, presenting strategic recommendations directly to decision-makers and ensuring the follow-up
- Collaborate with other Kolsquarians (Sales, Account Manager, Product, etc.)
This job is tailored for you if:
- You have 5 years of work experience in a similar role, with experience of successful influencer marketing strategies.
- You are very comfortable with excel & data in general and you like to dig on it
- You have strong analytical and strategic thinking skills
- You are creative and think out of the box
- You are very organized, proactive, have a synthetic mind
- You have excellent written and oral communication skills
- You are a solution maker: you face challenges with enthusiasm, and always think about solutions
- You are a team player
- You love digital marketing, social media and/or influencer marketing
- You are French speaker and fluent in English (compulsory)
We are meant to work together if :
- You are a passionate person and you have determination to reach any goal
- You are curious and want to learn, improve and gain responsibility
- You want more than just a job ! Kolsquare is a benefit company, with a general interest ambition that goes beyond our profitability goals: positively impact the world.
Ideally based in Paris area.
Kolsquare is an “on demand” work from home company, with a head office in Paris, France. You will have access to our coworking network Spaces in 400+ cities in the world, and we will gather physically on a monthly and quarterly basis with other Kolsquarians for great team building events.
Our values at Kolsquare :
Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships
We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.
More info about culture here in our Culture Book:https://issuu.com/kolsquare/docs/kolsquare_culture_book?fr=xKAE9_zU1NQ
